As a firm that has been in business for 25 years, we thought we were doing marketing right. When we sat down and reviewed the self-assessment prior to the Rapid Implementation Workshop, we were surprised at how low we actually scored ourselves. This was incentive enough to sit back and review what we were and were not doing.
Since returning in August we have cleaned up our list to ensure our marketing is reaching the proper audience. Immediately after my return from the Rapid Implementation Workshop, we started to implement monthly newsletters and postcard marketing. We made significant changes to our website as well, including adding our locations to the header of the site. Why didn’t we do this before? This was a no-brainer, but until the workshop, we had never given that much thought.
Overall, there are some very good marketing campaigns with the Toolkit that help us obtain more leads and consultations. However, I still go back to the statement from Robin that has helped us the most, “Don’t be the squirrel”. Had I not attended the Rapid Implementation Workshop, watched the videos and interacted with the weekly calls I believe our self-assessment score would remain low. Today I can be confident in the fact that we have improved our own self-assessment score and have generated new opportunities to our business.