unique selling proposition

10 Questions You Should Ask Of Any Sales Person You Interview

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

A question I get asked often: WHERE do I find a GREAT salesperson? FIRST and foremost: you hunt and constantly look. They are out there, although scarce; and when they DO start to look, you need to be present and findable. That means you ought to be running ads 24/7/365. You don’t have to hire everyone. BE selective. Only hire …

unique selling proposition

Don’t Finalize Your 2020 Plan… Or Your Christmas Shopping Without These 2 Marketing Fundamentals

Robin RobinsIT Managed Services, IT Marketing, IT Sales

Raise your hand if you’ve ever bought a gift, confident that the recipient would absolutely love it, and totally missed the mark. As in, sleeping on the couch or in the doghouse, missed the mark. You probably based your gift buying decision on your own opinion or something you thought the recipient might need, but not what they actually want. …

unique selling proposition

How To Get Appointments With Big Check Writers (A Muffin Story)

Robin RobinsEntrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Whoever is going around teaching people to use “grab a coffee” as a reason for getting entrance to a meeting with them needs to stop. Worse yet, “I’ll buy you lunch,” as if they’re doing me a HUGE favor. Last month I received multiple SPAM e-mails similar to the one below: Hi Robin, my CTO and I will be in …

unique selling proposition

An Often Overlooked Marketing Method That Can Make You Millions

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

This week and next, we’re taking a look at a marketing topic I know really well AND have made millions from: direct mail. Yeah, I know. Pfui. I just lost about 80% of the readers who saw “direct mail” and went back to scrolling Facebook or Instagram. So sad. If only cat memes put money in the bank… I consider …

unique selling proposition

When Is It Good To Scare Your Customers And Prospects?

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Halloween is upon is, as is my final installment of scary business stories. This week is a lesson in spooking your own clients. Because the need for IT services can be easy to shrug off until you’re faced with disaster. A force of nature hits and they’re not properly backed up. A “ghost” clicks a link in a phishing e-mail …

unique selling proposition

Are You Scaring Away Potential Clients With These Mistakes?

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

As a lover of Halloween and all things spooky, my favorite time of year is here. But there are things that truly frighten me, like bad business practices. So gather ‘round for the “Tale Of The Lost Prospect.” Often we’ll get this e-mail from a member: “I ran the X campaign and got Y leads, but none of them closed …

unique selling proposition

Five List Management Tips That Will Make Your Marketing And Your Business More Valuable

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Last week I revealed to you that the secret to above average results in your business is the care, development and management of your list. Now that you know the secret and you’ve had some time to think about it, you’re probably wondering what you can do to make your list a true asset. Here’s a quick list of disciplines …

unique selling proposition

This Is The Single Most Valuable And Important Marketing Asset In Your Organization

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Harken unto me as I reveal THE secret shared by highly successful entrepreneurs, sales professionals and marketers that is completely missed by the masses. This IS the difference between businesses that enjoy above-average results and even extraordinary success and the vast mediocre majority. What is it? They are obsessed with the care, development and management of their LIST. Without a …