unique selling proposition

4 Questions You MUST Answer With Your Marketing

Robin RobinsIT Managed Services, IT Marketing, IT Sales

Every once in a while I’ll receive marketing material that is so awful, I can’t believe it was produced. It’s always a good reminder that even some marketing “professionals” don’t know what they’re doing, so if they could use a refresher, the folks who don’t do it daily for a living probably could too. Which leads me to this week’s …

unique selling proposition

Use This Strategy To Grow Your Business In 2020

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

As you read this, resolutions are being broken all around you. Maybe you’ve broken a few yourself already. I’ve already shared that I think we should set goals and make plans to work toward them year-round, but if you’re feeling that new year motivation and want to channel it towards a strategy that will grow your business, you’re in the …

unique selling proposition

Resolve To Boost Your Revenue By NOT Doing These 6 Things

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Are you thinking about resolutions? Personally, I think we should set goals and work to better ourselves year-round but the start of a fresh new year can be motivating so it’s my hope that this is right on time. But more importantly, I want this to be something that sticks with you through the year. Everyone wants to know what …

unique selling proposition

The 12 “Musts” Of Marketing

Robin RobinsIT Managed Services, IT Marketing, IT Sales

As you read this, someone, somewhere is being stumped by the lyrics of “The 12 Days of Christmas.” I know I can’t recite them all without a little help. And that’s ok, because today I gift to thee a more profitable list of 12. If you can remember this list and put it to work correctly in your business, the …

unique selling proposition

10 Questions You Should Ask Of Any Sales Person You Interview

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

A question I get asked often: WHERE do I find a GREAT salesperson? FIRST and foremost: you hunt and constantly look. They are out there, although scarce; and when they DO start to look, you need to be present and findable. That means you ought to be running ads 24/7/365. You don’t have to hire everyone. BE selective. Only hire …

unique selling proposition

Don’t Finalize Your 2020 Plan… Or Your Christmas Shopping Without These 2 Marketing Fundamentals

Robin RobinsIT Managed Services, IT Marketing, IT Sales

Raise your hand if you’ve ever bought a gift, confident that the recipient would absolutely love it, and totally missed the mark. As in, sleeping on the couch or in the doghouse, missed the mark. You probably based your gift buying decision on your own opinion or something you thought the recipient might need, but not what they actually want. …

unique selling proposition

How To Get Appointments With Big Check Writers (A Muffin Story)

Robin RobinsEntrepreneurship, IT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

Whoever is going around teaching people to use “grab a coffee” as a reason for getting entrance to a meeting with them needs to stop. Worse yet, “I’ll buy you lunch,” as if they’re doing me a HUGE favor. Last month I received multiple SPAM e-mails similar to the one below: Hi Robin, my CTO and I will be in …

unique selling proposition

An Often Overlooked Marketing Method That Can Make You Millions

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

This week and next, we’re taking a look at a marketing topic I know really well AND have made millions from: direct mail. Yeah, I know. Pfui. I just lost about 80% of the readers who saw “direct mail” and went back to scrolling Facebook or Instagram. So sad. If only cat memes put money in the bank… I consider …