unique selling proposition

3 Simple Steps Every MSP And IT Service Business Needs To Take Online Right Now

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

So you’re super busy handling tickets that seem to multiply like rabbits. Add to this your clients are in full-blown panic mode…and to make matters even worse…you’re down to your last case of toilet paper! In all seriousness, we know this is a temporary situation but we don’t know how temporary. When this ends, (and it WILL end) the world …

unique selling proposition

The Dos And Don’ts Of Marketing Your MSP In An Unstable Economy

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing, Technology Marketing

Right now, the economy is being upended and many of you are worried the COVID-19 pandemic will destroy your business. Unfortunately, this is not the first time I have faced this in business. NOTE: Before I go on, I’ve done a free webcast on “How To Avoid Losing Clients And Still Market Your MSP During The COVID-19 Crisis.” You can …

unique selling proposition

Do You Expect To Lose?

Robin RobinsManaged Services

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs these folks, this may not come as a shock to you. In …