unique selling proposition

Do You Expect To Lose?

Robin RobinsManaged Services

Years ago when I was selling high end technical training to IT professionals for a living, the biggest sales objection I heard all day long was, “If my employer isn’t going to pay for it, I’m not going.” As the owner of an IT services company who employs these folks, this may not come as a shock to you. In …

unique selling proposition

Support Agreements For Managed IT Services Business

Robin RobinsManaged Services

By Robin Robins – Managed IT Services Marketing Expert Have you ever experienced a few months of absolute chaos where every client and their uncle is calling you with a computer crisis that needs to be fixed immediately, only to be followed by a few months of complete famine where nobody calls and you start worrying as to whether or …