unique selling proposition

Selling IT Services To The Government

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

The United States government is the largest customer in the world. They buy millions of dollars in services and products every year. Landing an IT government contract can be a huge boost for your business. But it’s not about grabbing for any government contract you can find. You need to make sure it’s the right opportunity for you. Today we’re …

unique selling proposition

Selling Managed Services: 5 Keys To Accelerate Growth, Success And Profitability This Year

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

You’re pulling 80-hour work weeks but not getting the results you want. You think you’re setting smart, business goals but failing to achieve them. You’re frustrated, even unhappy, about the state of your IT services firm and struggling when selling managed services. What can you do? Why IT Firms Struggle I’ve worked with, mentored and assisted thousands of IT business …

unique selling proposition

IT Services Trade Show Marketing: 3 Tips To Maximize Your Investment

Robin RobinsIT Marketing, MSP Marketing, Technology Marketing

If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must. Benefits Of Trade Show Marketing On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re putting thousands of dollars on the line with hopes to at least …

unique selling proposition

How To Get Prospects To Pay Attention To Your MSP Marketing Message

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services, MSP Marketing

If you asked one hundred computer consultants what they want to accomplish with their marketing, over 90% would say “generate more awareness.” Here’s why that’s not the best approach for your MSP marketing message. While awareness is a worthy goal, many don’t realize how difficult it is. The average American is bombarded with over 3,000 marketing messages a day. With …

unique selling proposition

IT Services Referral Marketing: How To Get Your Customers To Sell For You

Robin RobinsIT Marketing, IT Sales, Technology Marketing

Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you. The #1 Secret To IT Services Referral Marketing You should ask …

unique selling proposition

How To Create A Convincing IT Services Guarantee

Robin RobinsIT Managed Services, IT Marketing, IT Sales, Managed Services

I get squeamish emails from clients all the time asking if they need to offer an IT services guarantee. Here’s my final position on the matter — if you’re looking for an easy way to differentiate yourself from the competition and overcome price resistance, the answer is yes. Guarantee What You Sell If you can’t guarantee what you sell, you …