Below is an outstanding marketing strategy being implemented by Producers Club Member and former Genius of the Month Pam Viveiros, co-owner of ThinkTech Computers. Pam has secured an AM radio spot as the fresh new “Kim Komando,” answering technology-related questions, and has set up a Facebook fan page with links back to the radio station for content, positioning herself as …
This is a continuing series of posts of my top 8 New Years Resolutions for IT Marketers. This is part 3 out of a 4 part series… If you haven’t read them yet, make sure to check out Part I and Part II from last week. New Years Resolution #5: If you’re going to pick the lock and steal the …
As many of you know, back in October I flew out to LA to attend a private, 1-hour brainstorm session with Richard Branson, the 261st richest person on the planet (according to Fortune Magazine). This meeting was organized by Joe Polish who runs the Master Mind group I belong to. In attendance was yours truly along with 16 other very …
7 Fundamentals To Successfully Sell To Bigger Accounts Approach prospects with CONFIDENCE. There is nothing more detrimental to the sales process than appearing needy, nervous or insecure. Start at the TOP. Never forget that you are dealing with PEOPLE and that EMOTIONS are driving their decisions regardless of how big or small the organization. The key drivers are: Fear Ego …
