unique selling proposition

Don’t Send Out Any MSP Marketing Emails Without These 7 Features

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

Email marketing during the 1990’s was a gold mine. Fifty to sixty percent response rates were common (compared to an industry benchmark of 20% today). Every email campaign I sent out got a flood of email responses. Today it’s an art form rather than a free-for-all. While email marketing shouldn’t be the only tool in your arsenal, it’s still incredibly …

unique selling proposition

Selling Managed Services: 5 Keys To Accelerate Growth, Success And Profitability This Year

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

You’re pulling 80-hour work weeks but not getting the results you want. You think you’re setting smart, business goals but failing to achieve them. You’re frustrated, even unhappy, about the state of your IT services firm and struggling when selling managed services. What can you do? Why IT Firms Struggle I’ve worked with, mentored and assisted thousands of IT business …

unique selling proposition

IT Services Trade Show Marketing: 3 Tips To Maximize Your Investment

Robin RobinsIT Marketing, MSP Marketing, Technology Marketing

If you’re looking for quick list building and lead generation for your IT services, then adding strategically targeted trade show marketing is a must. Benefits Of Trade Show Marketing On the surface, purchasing a booth or exhibit at a trade show might seem like a huge investment. You’re putting thousands of dollars on the line with hopes to at least …

unique selling proposition

IT Services Referral Marketing: How To Get Your Customers To Sell For You

Robin RobinsIT Marketing, IT Sales, Technology Marketing

Most businesses take referrals for granted. Very few have a proactive plan for generating referrals. No matter the business, there’s no better sales lead than a referral from an happy customer. Here’s how to boost your IT services referral marketing and get your customers to start selling for you. The #1 Secret To IT Services Referral Marketing You should ask …

unique selling proposition

Using Google Reviews To Generate IT Services Leads And Boost Local SEO

Robin RobinsIT Managed Services, IT Marketing, IT Sales, MSP Marketing, Technology Marketing

High-rated Google Reviews gives you instant credibility in the eyes of searchers. And outpacing your competitors in reviews is a surefire way to generate more IT services leads. Think about it. When searching for “Computer Support Dallas,” which company would you call first? You’d probably give the first company a call. With 16 five-star reviews, you know other local companies …