unique selling proposition

Back To Basics Marketing 101: How To Classify And Qualify Inbound Leads To Maximize Sales

Robin RobinsIT Marketing, MSP Marketing

Did you know IT services firms lose THOUSANDS of dollars every year due to very poor or non-existent follow up on the leads they generate? Recently we’ve been getting a LOT of questions from members wanting clarification on how to properly classify and qualify inbound leads to maximize sales.  I would suggest you read through and then go back to …

unique selling proposition

How To Attract HOT Leads To Your MSP Using Personal Ads

Robin RobinsIT Marketing, MSP Marketing

Years ago, I was exposed to this marketing example, written by the late Gary Halbert, as an example of brilliant direct response marketing copy AND strategy. It’s a personals ad he wrote that led him to find his then-wife. He also used it as an example of how a good sales letter can solve just about any problem you have. …

unique selling proposition

The Single, Simple Trick That Will Get 3 To 4 Times More Response From Every Single Marketing Campaign, Guaranteed

Robin RobinsIT Marketing, MSP Marketing

Any ideas on what it is? Hint: It’s the thing that got you to read this article – the headline. The headline is “the ad for the ad.” It’s the device that, if well-written, will stop the right reader-prospect in their tracks and get them involved in reading your campaign and taking action. In the example above, I could have …

unique selling proposition

The Importance Of Holding Your Marketing Accountable To A Result

Robin RobinsIT Marketing, MSP Marketing

If I hear someone say their hope for marketing is “brand awareness” or to “get my name out there” one more time I’m gonna start a protest against slovenly, wasteful marketing. At least then I wouldn’t get my events shut down, but I digress… To my point: Let’s suppose the “branding” folks managed an employee the same way they are …

unique selling proposition

Grabbing Attention

Robin RobinsIT Marketing, MSP Marketing

To the right is a favorite “article” from the Weekly World News (the only RELIABLE news outlet these days) that I keep in my files as inspiration for a marketing campaign somewhere in the future. I DO think an ad run like this around Halloween with an offer to “exorcise the demon” in your computer would do really well – …

unique selling proposition

Nice Is A Path To NOWHERE

Robin RobinsIT Marketing, MSP Marketing

In one of my favorite books, Harry Beckwith’s What Clients Love, is this story: NICE IS NOWHERE. You do NOT want everyone to like what you do. Ian Schrager created a revolutionary chain of elite hotels. His properties are to hotels what Salvador Dali paintings are to art – not for everyone. Schrager expressly designs his hotels for one traveler …

unique selling proposition

7 Marketing Oil Wells You MUST Be Doing Consistently

Robin RobinsIT Marketing, MSP Marketing

We are about to head into another recession, and most MSPs will be looking to cut costs, including marketing (they look at it as an expense not an investment – but correct marketing will always be an investment). A recession is the ideal time for growing your MSP, as the number of competitors you have will drop. To take advantage …