How We Went From No Marketing Plan And No Predictable Growth To Increasing Our MRR By 58% During Covid

Robin Robins Genius of the Month Leave a Comment

As a husband-and-wife team, we saw our MSP grow each and every year for the last 13 years, but we were STILL struggling and not paying ourselves what we were worth. FAR from it, in fact. We understood marketing was important, so we had tested the waters. Once we hired a local marketing consultant (that didn’t work out). Another time, …

How To Sell Managed Services (Part 2)

Robin Robins Video

Hey Kids, Robin Robin’s here founder of technologymarketingtoolkit.com we work with VARs and MSPs, IT service providers and we help them get more and better quality clients through strategic Marketing Systems. This is part 2 of a video that I shot on block hours and it was based on a question that I got on our member portal. The member …

How To Sell Managed Services (Part 1)

Robin Robins Video

Hey, guys. Robin Robins here founder of TechnologyMarketingToolkit.com, where we work with VARs, MSPs, and IT service companies to get more and better quality clients through strategic marketing systems. I had something that came up that was interesting on our member portal. We’ve got thousands of members who log into our member dashboard, and we’ve got this thing called The …

David Kellett

Essentially A Start-Up Company After My Accident, I Used A Proven Marketing Approach To Add 2 New Clients And $6,750 In MRR

Robin Robins Genius of the Month

I Had An Accident Doing The Work I Love You never know just how quickly your life can change. It was 2013, and I was wrapping up changing out an uninterruptible power supply for a client. A routine job we’ve all done a hundred times. But the circumstances were anything but routine. You see, their network cabinet was mounted nine …

3 Critical Relationship Strategies To Employ Right Now

Robin Robins Blog, IT Marketing, MSP Marketing

I’ve repeatedly said that the single biggest, most valuable asset of any business is your list and the relationship you have with it (prospects, clients). EVERY successful company has a relationship strategy. Some through outright dependence (think utilities), addiction (coffee, fast food, cigarettes), or what Qubein would call “brand insistence” and loyalty, which is what the likes of you and …

What Most Miss About Their Unique Selling Proposition

Robin Robins Blog, IT Marketing, MSP Marketing

One of the most powerful marketing and business advantages you can give yourself that accelerates the sales process and dampens, and often nearly eliminates, price resistance is the USP or unique selling proposition. Candidly, most can’t articulate one because they don’t HAVE one. This is not to be overlooked or skipped over. The question “Why should I choose you over …

How To Start An IT Business With Zero Contacts And No Money

Robin Robins Genius of the Month

Before Starting The American Dream, We First Had To Flee For Our Lives My story starts 9,000 miles away in Africa. Born and raised in Zimbabwe, I started Impress Computers back in 1993 as a distributor for technology products across Africa. Employing 150 people in five branches throughout the area, it was a pretty sizable operation. While my business was …

Is Apple Going Out Of Business?

Robin Robins Blog, IT Marketing

Apple, originally Apple Computer Company, recently announced that computer sales accounted for just 10.4% of their revenue in 2020. In 2000 computers accounted for 86% of Apple’s revenue. Are they in trouble or going out of business? Not anytime soon… Since 2000 their computer sales have increased 400%, but their overall sales have increased by a staggering 3,000%! Can you …