How To Attract HOT Leads To Your MSP Using Personal Ads
Years ago, I was exposed to this marketing example, written by the late Gary Halbert, as an example of brilliant direct response marketing copy AND strategy. It’s a personals ad he wrote that led him to find his then-wife. He also used it as an example of how a good sales letter can solve just about any problem you have.
I’m not sure I buy that in total, but almost every problem can be HELPED by a good sales letter, whether it’s to sell someone on donating money to your cause or to convince a relative or friend to a particular course of action.
The biggest lesson Gary taught in this piece is that great direct response marketing is VERY similar to a personals ad, detailing who you WANT, as well as who you DON’T want. The technical name is a “flag” in your copy, which can be a direct “Dear Office Manager” or a description of the person you’re talking to – their pain, problems, desires and wants.