Client Case Studies

“From $0 MRR To $10,000+ And Growing Strong!”

Posted On March 1st, 2018
Damien Pepper

Damien Pepper,
DSP Electronics
Australian Flag

For 21 Years, I Didn’t Really Want To Grow

I could sum up my first 21 years in business in just a few words … we had no ambition to grow. I was comfortable with my little business here in the suburbs of Melbourne, Australia, and although some would call us stagnant, my real hope each year was that we would achieve the same level of revenues as last year. I guess you would probably say we didn’t have very lofty goals. The revenue we achieved every year was my security blanket… why would I want to change it?

MRR… The Revenue That Keeps On Giving

After purchasing the Toolkit to see how it could help my business, I quickly learned about MRR and how it could make hitting my number even easier every year. So, I set about to convert existing customers where we were patching servers for an hourly rate to a full managed service for monthly recurring revenue. On top of that, I began to close a handful of real MRR customers that we had taken from lead to close. I quickly found out that MRR was the key to my success – it’s the revenue that keeps giving. By the beginning of last year, we had raised our MRR from $0 per month to $10,141 per month. A great start indeed! Read full article and comment →

“In Just 12 Weeks, I Generated $205,228 In Revenue!”

Posted On January 1st, 2018
Liam O'Keeffe

Liam O’Keeffe,
Silicon Systems Ltd
New Zealand Flag

After 26 Years In Business, Our Marketing Was Sporadic At Best

My journey with Robin started 26 years into our business with a great client base already in hand. Over the last five years, we have faced a significant challenge in transitioning from a systems integrator/VAR to a leading managed IT services provider. As the Managing Director of a 12-person team, and as our one-man “in-house marketing team,” my personal challenge has always been to dedicate enough time to marketing to see real growth results. To date, our (my) efforts had generally been pretty sporadic, doing marketing activities only when I had downtime, or when things weren’t too busy (which wasn’t that often). I knew I had to get smarter with marketing if we were going to grow our services business and expand our client base.

After exploring various New Zealand-based marketing “consultants,” but not really finding what I was looking for, I met a long-term Robin Robins Producers Club member, Vijay Nyayapati – also based in New Zealand. Vijay told me just how influential the Toolkit had been to his business. Given my past history with making time to get around to marketing, I decided to bite the bullet and fly halfway around the world this past August to spend two days in person with Robin. This was a pretty big investment in time and cost. But… WOW. Read full article and comment →