Posted On January 1st, 2018
Silicon Systems Ltd
After 26 Years In Business, Our Marketing Was Sporadic At Best
My journey with Robin started 26 years into our business with a great client base already in hand. Over the last five years, we have faced a significant challenge in transitioning from a systems integrator/VAR to a leading managed IT services provider. As the Managing Director of a 12-person team, and as our one-man “in-house marketing team,” my personal challenge has always been to dedicate enough time to marketing to see real growth results. To date, our (my) efforts had generally been pretty sporadic, doing marketing activities only when I had downtime, or when things weren’t too busy (which wasn’t that often). I knew I had to get smarter with marketing if we were going to grow our services business and expand our client base.
After exploring various New Zealand-based marketing “consultants,” but not really finding what I was looking for, I met a long-term Robin Robins Producers Club member, Vijay Nyayapati – also based in New Zealand. Vijay told me just how influential the Toolkit had been to his business. Given my past history with making time to get around to marketing, I decided to bite the bullet and fly halfway around the world this past August to spend two days in person with Robin. This was a pretty big investment in time and cost. But… WOW. Read full article and comment →