unique selling proposition

Top 8 New Year’s Resolutions for IT Marketers, Part I

Robin RobinsIT Marketing

This month, I’m going to give you my top 8 New Years Resolutions for IT Marketers in bite sized chunks.  For today, we tackle resolutions #1 and #2… New Year’s Resolution #1: Do A Better Job At Positioning Rather Than Prospecting. If a tree falls in the forest, does it make a sound?  Better question: If Robin constantly tells you …