Client Case Studies

After Growth Of 28% And 17% The Past 2 Years, Current Gains Were In Hiring, Goal-Setting And Business Processes

David Luft,
LDD Consulting, Inc.

Revenues Stable. MRR Stable. Profits Stable.

We’ve been aggressively using Robin’s marketing for three years now. Year one = 28% growth. Year two = 17% growth. This year, we stayed about the same in terms of revenues, monthly recurring revenue (MRR) and profits. We really spent this year stabilizing our business and preparing for next year. We personally grew a lot and actually made good progress in strengthening the foundation of LDD Consulting, Inc.

I have honestly never had a good boss or manager. As a result, setting goals and pushing forward when times are hard have always been difficult for me. This year, I HAVE been able to achieve this personal growth, thanks to Robin’s first-class speakers who presented at quarterly functions. I’ve been able to persevere even when we felt like quitting, because Robin constantly puts high-quality entrepreneurs in front of us who are very encouraging and helpful. We have implemented some of their programs and continue to grow personally and professionally with their training materials, which merge nicely with Robin’s marketing. Read full article and comment →

Working Just 4 Days A Week, We OVERSHOT Our Revenue Goal By $326K And Profits Jumped By 50%!

Ed Wenzel,
RedEye, Inc.

Fired By My Mother-In-Law…

I never went to college because I was more interested in goofing off and going to concerts. That is, until I met Tara. Within three months, we were engaged and I realized I had to do something to make money. Since I liked computers, I landed my first tech job a mere two months prior to our wedding.

Fast-forward a few years. I had two baby boys, a stay-at-home wife and a mortgage. I had visions of opening my own IT services business, but I was too scared. Instead, I went to work for my in-laws’ construction business. There were big dreams behind this move, but I found out quickly those dreams were in fact nightmares!

As many family businesses go, there was dysfunction. Money was severely mismanaged from the start. Tara was pregnant with our third child, and I got laid off for the first time ever…by my mother-in-law! Yes, it made for some rather awkward family functions. But in retrospect, it was probably the best outcome because it gave me the push I needed to chase my dream. Read full article and comment →

Boosting Our MRR By $7K And Our Revenue By $226K In One Short Year!

Heather Hamby,
McCartys IT

Losing a client worth $1,200 in MRR early in the year was a reminder that we were going to have to step up our game. And we did! Today, we religiously mail out our printed McCartys IT Newsletter to all of our customers and leads. As for direct mail campaigns, the Bad Date letters were a big success for us. Plus, we won a new product sale from our TechTip e-mail campaign. We do have quite a few customers saying how much they like the TechTips!

I love holiday-themed campaigns. Our Halloween campaign included rubber skeletons, which earned us so much feedback. Everybody loved them, and we got one appointment from this campaign.

We have our Shock-And-Awe boxes ready, and we send one before every meeting with a potential client. They love them! It is so cool to walk into someone’s office and see our box. One of our clients was gushing over the hassle-free book we authored. It was great to see such enthusiasm from the customer. Read full article and comment →

BEFORE The Toolkit, We Totaled $1.9 Million In Revenue In SIX Years – AFTER The Toolkit And Producers Club, We Totaled $3.8 Million In Just FOUR Years!

Stuart Bryan,
I-M Technology

For 10 Years, Our Marketing Basically Consisted Of Hope And Yellow Pages

My father and I started I-M Technology in 2003 after I was laid off from a large IT firm. We started the business doing what I was familiar with – selling products and doing break-fix work. I would handle sales and service, and my father was in operations. Who were we targeting? Basically anyone with a pulse and a checkbook.

A few years later, we started offering managed services because I wanted to offer a more consultative and proactive relationship to our clients. We simply weren’t doing a good job at landing new accounts. Our marketing model was hiring inside sales reps, asking for referrals and, sadly, Yellow Pages advertising. Our revenues slowly crept up, but we remained a company with one to two employees STUCK at under half a million dollars in gross revenue. Read full article and comment →

After 3 Years With Robin, We Are STILL GROWING! 2 Years Ago, We Had 32% Growth – Last Year We Had 20% Growth, Added 16 Clients And TRIPLED Profits!

Adam Pittman,
Computerbilities, Inc.

The Year Of Controlled Growth

Two years ago, Computerbilities grew 32%. Sure, any growth is positive for a business, but there were unintended consequences. Coming into last year, it needed to be the year to control growth, focus on nailing down our processes and learn ways to become more profitable.

I never really had a formal sales process. When a prospect called, I simply went on the sales call and had a conversation with them. Sometimes I would even fix issues they were having in the very first meeting. This was enough to close some business, but not enough. What I was doing worked well enough to keep my doors open, but not well enough to grow. Read full article and comment →

Robin Reignited My Passion For Marketing And It Worked To The Tune Of $513,166 In Gross Sales And $149,804 In Net Profits!

Peter Verlezza,
SMB Networks, LLC

Admittedly, I Became Fat, Dumb And Happy

I’ve been working with Robin Robins and been a Producers Club member for over 10 years now. Before discovering Robin, SMB Networks wasn’t profitable and didn’t have any reliable ways to attract new clients. Her marketing strategies and campaigns helped us to break free from the world of break-fix to become a reputable MSP targeting the medical niche. Before we knew it, we were setting records year after year, like growing our business by 40% in one year and increasing our monthly recurring revenue by over 25% in consecutive years. By implementing Robin’s marketing, our business has become profitable, scalable and easier to manage.

I’ll admit it, after years of consistent growth, I got complacent. I really treasure my involvement in Producers Club as a mentor, coach, clown, etc. I am well versed in the ways of marketing, but over the years I became fat, dumb and happy just doing what I was doing in my business. My business was practically running itself, and I was just fine with what I was bringing in. I got to vacation several times a year and just enjoy my life, so I was good with the status quo. (Just don’t tell Robin.) Read full article and comment →

Consistency In Marketing Drove Our Monthly Recurring Revenue From $12,434 To $18,263 Per Month… A 46% Increase!

Maria Partridge,
Lotus Management Services

Feeling Stumped Is NOT An Option

It’s not magic. You don’t wake up every morning knowing exactly what to do and watch as your sales numbers take off like a rocket. We had doubts. We were overwhelmed. We agonized over whether we were doing things correctly. At times, I wonder what I can possibly contribute to our fellow Producers Club members that can further their companies as well as our own. But feeling stumped is not an option.

This year has been a personal challenge; however, we are amazed by the support we’ve received from Robin’s community and even our clients. The transformation in our company’s growth just by attending a two-day seminar in Orlando and then later in Dallas has been gratifying. I can tell you that the support and input from the Producers Club weekly meetings just ties everything together for us. Read full article and comment →

Robin’s Workshop Sparked $4,595 A Month And $70K In Project Work!

Eugene Hastey,
CG Tech Services, Inc.

Working 90 HOURS A WEEK Just To Keep My Company From Shrinking!

I started CG Tech Services in 2004 as a one-man band. For a couple of years, it was just me running around doing everything…all the tech work, keeping up on technology and finding time to do the admin work. For a couple of years, we grew steadily through word of mouth. We’d take whatever work we could get and happily billed our hours, not knowing anything about managed services, target markets or USPs. Ignorance is bliss sometimes.

Eventually, ignoring marketing catches up with you. In 2008, as the Great Recession took hold, it hit us like a ton of bricks. We lost several architecture and construction clients, while our other clients didn’t have available funds for projects. We struggled. I was working 90 HOURS a week just to keep the company from shrinking! I was making less than EVERYONE on my team!

During the tough times of the recession, I gave myself until the end of 2012 to turn my business around. Otherwise, I was going to have to give up and close the doors. I couldn’t keep working 90 hours a week making as little as I did. Read full article and comment →