Posted On April 1st, 2018
We Were Working Hard, But Climbing Further Into Debt
When Windstar opened its retail space 14 years ago, we serviced everyone, consumers and businesses. If you needed help, we helped. We were the classic computer shop in a small town.
Within two short years, we had grown to eight employees, business was booming and we thought we were doing awesome! We thought the bottom-line numbers would mirror our hard work, but what they showed was the opposite. We were working hard but climbing further into debt.
In those early days, we advertised with everyone that came to us – the local paper, radio, TV, yellow pages. We bought gadgets, sponsored sports teams and golf charity events, and more. If someone was selling a promotion, we were buying. No wonder we were losing money!
So, a short four years in, we took a hard look at the numbers and, with new competition in town, we closed the retail shop and decided to focus on this new managed services thing with our business clients. Unfortunately, our struggles continued, but our newest issue was getting businesses to pay us monthly when they were used to paying only when they saw a problem or wanted us to do something. Read full article and comment →