Client Case Studies

How A Former Farm Boy Grew Revenue By $1.5 MILLION and Profits By $167,500 All In ONE YEAR!

Posted On October 28th, 2019
Bruce McCully

Bruce McCully,
Dynamic Edge, Inc.

They Said I Would Probably Be A Bus Driver – I Had Other Plans

Growing up, I knew I didn’t quite fit in. Living on a small farm in the economically depressed area of rural northern Michigan meant extra-special fun. Some mornings I got to sling sh!t. Other mornings it was splitting wood, milking cows or other thankless chores. While I have tremendous respect for the hard work farmers endure (and I really love a good steak), I realized early on that this manure-slinging life just wasn’t for me.

Sure, we had our setbacks. Our family didn’t have much money, and I was diagnosed at an early age with dyslexia. My guidance counselor actually told my mom I’d probably only amount to being a bus driver. I’m sure thankful my mom was my advocate and champion and encouraged me to find my passion – computers. Read full article and comment →

By Making More In Just 3 Months Than We Did In 6 Full Months Last Year, We Are Transforming From A “Job” To A Business!

Posted On October 18th, 2019
Fred Holzsager

Fred Holzsager,
Holzsager Technology Services, LLC

Robin Did What 2 Previous Coaches Could Not

Hungry to grow, we hired two different computer consulting coaches. Neither of them ever introduced us to a way to actually grow our business. Then we met Robin Robins. She demonstrated how to use her sales and marketing system to generate leads, sales and new revenue. Plus, we spoke with other IT services providers who were effectively using Robin’s methods to grow their businesses.

Last year was a year of change for us. At the Producers Club meeting, we gained the knowledge and confidence to move our business into the cloud. This was a decision we had been wrestling with since Superstorm Sandy hit New Jersey and forced us to close our offices for nearly two weeks. We felt that by “eating our own dog food,” we could present a stronger argument for our clients to reasonably consider cloud as a viable option. Read full article and comment →

Even After Losing 3 Clients Worth $30K In MRR And Nearly HALF Of My Employees, We Still Came Out AHEAD, Thanks To Robin’s Marketing!

Posted On October 18th, 2019
Mike Clemmons

Mike Clemmons,
Bytecafe Consulting

When It Rains, It POURS!

The day I arrived in Nashville for Robin Robins’ Boot Camp, I found out we were losing our largest client. A couple of months later, we lost another sizable client. Then another. To put this massive loss of revenue in perspective, a year earlier, these three clients represented nearly $500,000 in revenue and over $30,000 a month in recurring revenue. That was nearly ONE-THIRD of our total revenue…GONE! We started our year at $95,000 in MRR and watched as it quickly plummeted to $68,000.

And the hits just kept on coming… Our service coordinator knocked on my door and asked if she could talk with me. She came in and closed the door. I knew what that meant: she put in her notice. If this had been the only employee I lost, no big deal. However, over the next three weeks, I had one employee come in each week and resign. I ended up also losing my marketing manager, my account manager and one of the best techs I ever had. In total, I lost 44% of my employees at one of the WORST possible times! Read full article and comment →

In Just One Year, We Experienced Triple-Double Growth, Including 90% Profit Growth, 56% Revenue Growth And 72% Growth In Monthly Recurring Revenue!

Posted On October 18th, 2019
Ted Shafran

Ted Shafran,
Connectability, Inc.

Constant Worry And No Salary After 21 Years

After 21 years in business, our sales were down to a paltry $368K. Our profit was a mere $15,000…and that’s with me drawing a salary of ZERO dollars! I spent every day worrying whether I would be able to pay the bills and make payroll. Yes, after 21 years in business!

Just about two years later, everything changed. Dramatically! Our sales were over $1.1M and profits were at $248,000! And that was AFTER I drew a respectable salary. In one year, we added 13 new clients, more than DOUBLED our profit and added $397,385 in new revenue! To demonstrate just how far we have come, this year I was able to spend an ENTIRE MONTH in beautiful San Miguel de Allende in Mexico while my staff kept the wheels turning at home. Read full article and comment →

How Did We Increase Revenues By 13% And Increase Net Profit By 106%? Dedicated And Consistent Marketing

Posted On October 18th, 2019
Tim Shea

Tim Shea,
Alpha NetSolutions, Inc.

It All Starts With Our Drip Marketing

Mailing a postcard to prospects every few months (when you finally have the time) isn’t enough. Sending an e-mail or two to your client base won’t cut it. In order to achieve REAL results, you need a marketing plan that is continuously executed.

For us, that means a dedicated drip marketing effort each and every month. Here’s how that looks:

  • On the first of each month, we send an 11×17 folded newsletter with an 8.5×11 insert to 550 clients and warm prospects.
  • On the 10th of each month, we e-mail a compelling article from our newsletter to our clients, warm prospects and an additional suspect list of about 400 contacts. We use Robin’s suggestion of a plain-text e-mail that links to a landing page.
  • We post our landing page a total of three times each on Facebook, LinkedIn and Twitter.

Read full article and comment →

Year Over Year We Grew Our Monthly Recurring Revenue By 50%!

Posted On October 17th, 2019
Fred Reck

Fred Reck,
Innotek Computer Consulting, Inc.

Top-Line Growth And 199 New Leads!

Despite opening a new division and falling well short of our sales goals for it, we still grew our top line by 2%. This was driven primarily by our 30% growth in income from our monthly recurring revenue managed IT contracts. We grew our monthly recurring revenue year over year by 50%!

Our marketing engine is performing well. To date, we have brought in 199 raw leads, of which 91% (179) of them were qualified! Our cost per qualified lead was $196. We closed 11% of our leads, which brings our client acquisition cost to $1,961 per client. We expect these numbers to improve as we anticipate closing more of our leads this year due to the long sales cycle. Read full article and comment →

How Do You Go From $3.5M To $4.7M In ONE YEAR? It Starts With Robin

Posted On October 17th, 2019
Andy Banning

Andy Banning,
Cyberian Technologies

A Decade Of No Marketing, No Plan And No Direction

I started Cyberian Technologies in 2005 as a project integration company. In 2012, we started down the road of managed services. Somehow I drew the short straw to be in charge of sales and marketing, of which I had very minimal knowledge. As a business, we were essentially flying blind with absolutely ZERO plan, ZERO direction and almost ZERO marketing materials to attract prospects. We didn’t even have a scope of how big or how quickly we wanted to grow.

A couple of years later, we started seeing Robin Robins’ marketing everywhere. At the time, we just didn’t have the foresight to realize how she could help us. We continued with our zero-direction, zero-goal plan until a couple years later when one of my new sales guys and I decided to go check out Robin’s Boot Camp. I remember being overwhelmed at the end of the first day. That’s when it first hit me that we will need a REAL targeted marketing effort as well as a clear purpose and goal to FINALLY push our company forward. Read full article and comment →

Could We Repeat Our Success In Growing From $650K To $1.3M In One Year? Yes – From $1.5M To $2.5M!

Posted On October 17th, 2019
Andy Strouse

Andy Strouse,

My Reward For Working Like Crazy? A Poverty-Level $15,000 A Year

As the COO at IntermixIT, I want to share the story of how we turned a $40K family loan in 2007 into a business that generated $2.5M in 2018. My journey in building IntermixIT has been full of emotions, stress, fear, joy, happiness and all of the other feels that are possible. Everyone goes into business hoping for an upward trajectory of continuous growth. That wasn’t us. Instead, it’s been a roller-coaster ride of ups and downs over the span of 12 years now.

To get started, we needed capital. So we went to the best bank in town – our families – to secure two $20K loans. Our first few years, we were 100% break-fix with residential and very small business clients and nearly zero monthly recurring revenue (MRR). The hours were excruciatingly long. The margins were razor thin. And we STRUGGLED to bring in more than $250K in revenue. Read full article and comment →