Client Case Studies

By Finally Turning Prospects Into Leads And Leads Into New Clients, We Added $18,000 In MRR And $45,000 In Projects In Just 90 Days!

Posted On May 1st, 2020

Liam Scott,

Keeran Networks

Not All Marketing Agencies Deliver The RESULTS You Are Chasing

Twenty-one years ago, Rishi Patel started Keeran Networks in the city of Edmonton in Alberta, Canada. As the owner and a natural-born salesperson, he’s always been a strong closer. Problem was, as his responsibilities grew as the CEO, there was no lead generation system, leads were not always followed up on and sales were usually lost in the pipeline.

So, Rishi did what many IT business owners do when they need more leads and sales: he hired a marketing agency. Sure, they designed our company website and managed our pay-per-click Google Ads. Problem was, like most marketing agencies, they were mainly focused on driving traffic and getting clicks. Fuzzy, feel-good numbers that most marketing agencies push don’t work. Views, Likes, shares and traffic don’t add to your bottom line. Your business is only succeeding IF YOU ARE SELLING.

After Failing To Bring On A Single New Client For 9 Months, Something Had To Change

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We Hit The Impassable $3 Million Wall, Then Used A $58,253-A-Month Wrecking Ball And Raced To $4.5 Million!

Posted On April 1st, 2020
Nick Knowlton | We Hit The Impassable $3 Million Wall, Then Used A $58,253-A-Month Wrecking Ball And Raced To $4.5 Million!

Nick Knowlton,

RoundTable Technology

50% Growth For 2 Straight Years Seemed TOO Easy.

For the first few years, RoundTable Technology had the great fortune of growing organically through word of mouth, referrals and a couple of small acquisitions. I took my seat at the RoundTable in 2016 to help with sales and business development. At first, my job was a breeze since new contracts basically fell into our laps almost daily, and we enjoyed 50% growth for my first two years. Yes, we grew from $1.2 million in revenue to $3.6 million in just TWO YEARS! We were running at full speed…

Then We Fell Into The “$3 Million Valley Of Death”!

In late 2018, growth was no longer came easy. I’ve learned that in the IT services industry, it isn’t uncommon for companies our size to hit the wall at around $3 million. We called it the “$3 Million Valley of Death” because we just couldn’t claw our way out of it! It’s like everything you’ve done before stops working. Once you reach that point, you have to break apart your company and essentially rebuild it. Read full article and comment →

Gaining Confidence To Shift My Business Model And Automate My Marketing, I More Than DOUBLED My Monthly Recurring Revenue In Just 90 Days!

Posted On March 1st, 2020
Matt Jones | Genius of the Month | I DOUBLED My Monthly Recurring Revenue In Just 90 Days! | Technology Marketing Toolkit

Matt Jones,
Geek IT

Working 12-Hour Days, 6 Days A Week, Without Growing My MRR, I Was Officially STUCK

Like my grandfather – my hero – I’ve always had an affinity for helping people. In addition, I love technology. At age 18, I combined those two passions in a unique and profitable way. I went to RadioShack and bought a few Optimus speakers, some PylePro amps, NSYNC headset mics and lights. My friend and I started transforming lame school dances into high-tech, blockbuster events for $200 a night! But it was never about the money, it was about seeing those kids’ faces light up as they danced the night away.

Years later, my love of technology backfired on me when a computer randomly laid me off. So, after two corporate layoffs and growing up with a family of self-starting hard workers, I decided it was time to do my own thing. That’s when Geek iT was born. I started in a 30′ x 30′ building doing virus removals and fixing computers, cell phones and tablets. In the next couple of years, I added another location and then another and another. Growing WAAAAAAAAY too big too fast, I scaled back to one break-fix shop and one corporate office for commercial MSP work. Read full article and comment →

By Finally Embracing Marketing, This Natural-Born Salesperson Added $75,000 In New Monthly Recurring Revenue By Conducting 32 Total Quarterly Business Reviews In Just Seven Months

Posted On February 1st, 2020
Mike Ritsema | Genius of the Month | This Salesperson Added $75,000 In New Monthly Recurring Revenue | Technology Marketing Toolkit

Mike Ritsema,
i3 Business Solutions

“I Can Fix Any Problem With More Sales”

i3 Business Solutions began in the Grand Rapids area in 2004 from a series of mergers of IBM business partner firms. A few years later, the Great Recession hit Michigan like a nuclear bomb. Instantly, the unemployment rate climbed to 18% in our area while the manufacturing and distribution industries – our target market – were in freefall. Suddenly, we were forced to transform our business dramatically and step on the accelerator of managed services.

Most of Robin’s members are technicians and engineers. That’s not me. I’ve been a diehard salesperson for 25 years. I have always believed that sales drive the engine. I jokingly tell people, “I can fix any problem with more sales.” (Hmmm, maybe that’s why techs don’t always get along with salespeople.) Read full article and comment →

After 2 Marketing Workshops And One Giant Mindset Shift, We Grew Our Business By 50% By Adding $500,000 In Just One Year!

Posted On January 1st, 2020
Brandis Kelly

Brandis Kelly,
The Technology Specialist

Marketing? What’s That?

Taking a page from the success stories of Steve Jobs and Bill Gates, Shayne Yonce and Steve Lee started the Technology Specialist in Wichita, Kansas, out of a garage in 2007. I joined the team in 2016 as the Director of Operations and have handled pretty much everything except tech work. For well over a decade, our marketing budget has been nonexistent. Before discovering Robin, we certainly never sat down and discussed how we could grow INTENTIONALLY rather than by the grace of God.

Our website was created by a “friend” for practically nothing, and that’s just about what it delivered – nothing. One day we got a wild hair and ran a single ad in a business journal. For our $12,000 ad, we didn’t get a single lead. ZERO ROI! No wonder we avoided marketing! As a result of no marketing and no direction, there were clear struggles. I remember several times when we had to chase down a client just so we could make payroll. In fact, Shayne and I had to hold our paychecks more times than I care to admit. Stuck in a rut, we could not pass the $1M mark for the last several years. Read full article and comment →

I Laughed When They Said My $500K Company Could Break $3 MILLION… Then I Sold $467,893 In New Contracts In Just 90 Days!

Posted On December 1st, 2019
Adam Spencer

Adam Spencer,
911 IT

Same Plan, Same Results For 10+ Years

I started my IT business about 15 years ago while in college, simply as a way to help pay for tuition. Like any business owner, I had dreams of becoming a good-sized company, getting great clients and living the good life. But, for years, I struggled with all aspects of running my business. Operations. Sales. Marketing. I knew IT, but I didn’t know how to grow my business.

Not long ago, we worked with a business coach who helped us get our operations, tech and sales sides of the business working well. This same coach told us we could be a $3 million company inside of three years. I laughed out loud! We hadn’t even hit a HALF million at that point.

How could we reach $3M when we still didn’t know how to get leads to generate new business? As a result, we’ve been stuck at the same size for over 10 years now. We tried our hand at marketing over the years, but the only thing we had to show for it was a colossal pile of FAILURES and thousands in wasted dollars. Last year, we even hired someone who probably called over 1,000 people. Those 1,000 calls resulted in ONE meeting with someone who was NOT even qualified. Yes, we survived strictly on word of mouth until… Read full article and comment →

After Ignoring Marketing For A DECADE And Using Robin’s Toolkit As A FOOTREST, We Added $329,701 In NEW REVENUE!

Posted On November 1st, 2019
Ray Coffin

Ray Coffin,
All-Access Infotech, LLC

“Oh $h!t, What Were We Thinking?”

Running our business for 10 years, we survived without any marketing. Being strictly word-of-mouth, we were more than happy to take any new client that came along. One day it finally hit us that our business plan of “winging it” only produced sporadic and slow growth.

So, we did what so many other MSPs have done when business slowed. We bought the Toolkit, immediately opened it, glanced at the material and quickly closed it. In our case, we did put the Toolkit to good use…as a FOOTREST under the desk.

While the Toolkit remained closed, our minds were open to change. So, we went to Robin’s Cyber Security Roadshow. After being thoroughly impressed with everything we were hearing, we were confidently ready to join Accelerators Club. Well, “confidently” might be exaggerating a bit, because we were wondering how we would justify the costs, where we would find the extra time to finally start marketing and questioning which one of us would take charge to get the work done. Read full article and comment →

From The Slums Of São Paulo, Brazil, To A 118% Increase In Net Profit And 280% Increase In MRR In One Year!

Posted On October 28th, 2019
Claudia Aguilar

Claudia Aguilar,
Gímel Tecnologia

Our Ship Was Sinking

We struggled for years with no monthly recurring revenue because we were primarily selling hardware and software. Sure, we WANTED and NEEDED recurring revenue, but we had no clue HOW to get there. Plus, we had no technical people in our company to start doing service work. We were willing to start from scratch, but how? With every new month, another employee was leaving. As our name in the market kept declining, we found it more and more difficult to hire people.

Unfortunately, we made the mistakes that too many business owners make by believing that salespeople will fix all problems. For the company to survive, we assumed we had to hire expensive salespeople. They’re expensive because they sell a ton, right? NO! Hiring these salespeople was our worst decision ever! They didn’t even make enough to pay their salaries! Read full article and comment →