Client Case Studies

“We Added $802,221 In New Revenue In Just 3 Months!”

Posted On February 1st, 2018
April Painter

April Painter,
Burk Consulting

We Never Talked About Marketing Before Robin

For the last 22 years, we’ve been successful selling IBM solutions and working with break-fix clients. With the advent of virtualization and cloud-hosted applications and systems, we quickly realized hardware and maintenance sales/margins were declining and we would need a new way to do business. We never did much in the way of marketing, instead relying on word-of-mouth referrals and market development funds with IBM and Cisco to drive any new client acquisition. We never had a consistent marketing approach, a targeted list or tracked ROI.

A little over two years ago, hoping to expand into managed services, we signed up for the TruMethods program. After putting together our package, we were able to secure six existing customers to our All-Inclusive MSP package right away, but hit a wall when attempting to convert new or “à la carte” customers to our all-in package. We were struggling with the sales process and couldn’t generate many new leads. We were frustrated with the process and, unfortunately, there was NO talk of MARKETING! Read full article and comment →

“In Just 12 Weeks, I Generated $205,228 In Revenue!”

Posted On January 1st, 2018
Liam O'Keeffe

Liam O’Keeffe,
Silicon Systems Ltd
New Zealand Flag

After 26 Years In Business, Our Marketing Was Sporadic At Best

My journey with Robin started 26 years into our business with a great client base already in hand. Over the last five years, we have faced a significant challenge in transitioning from a systems integrator/VAR to a leading managed IT services provider. As the Managing Director of a 12-person team, and as our one-man “in-house marketing team,” my personal challenge has always been to dedicate enough time to marketing to see real growth results. To date, our (my) efforts had generally been pretty sporadic, doing marketing activities only when I had downtime, or when things weren’t too busy (which wasn’t that often). I knew I had to get smarter with marketing if we were going to grow our services business and expand our client base.

After exploring various New Zealand-based marketing “consultants,” but not really finding what I was looking for, I met a long-term Robin Robins Producers Club member, Vijay Nyayapati – also based in New Zealand. Vijay told me just how influential the Toolkit had been to his business. Given my past history with making time to get around to marketing, I decided to bite the bullet and fly halfway around the world this past August to spend two days in person with Robin. This was a pretty big investment in time and cost. But… WOW. Read full article and comment →