IT Services Marketing Plan: How To Build A Useful Brand Name

it-services-marketing-planRecently during a Q&A call, I had a member inquire how to design a logo. It’s a question I get a lot when customers are creating their IT services marketing plan. He’d gotten quotes ranging from $500 to $5,000 — he wanted to know what needed to go into creating a successful logo and brand, and what it would cost. Read full article and comment →

How To Give A Seminar Presentation That Sells Your IT Services

how-to-give-a-seminar-presentationPublic speaking produces more fear and anxiety than death, according to the “Book of Lists.” But delivering a seminar presentation is a fast, cheap way to earn trust with your audience and increase revenue, profits and clients. And IT professionals who overcome this fear will ultimately win more sales. Read full article and comment →

MSP Sales Secrets: Charging (And Getting) Premium Prices

msp-sales-secretsAre you getting paid what you’re worth?

One of the biggest reasons computer consultants don’t charge premium prices is a misplaced fear that they’ll lose clients and limit their prospect pool. That couldn’t be farther from the truth.

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Why Great Content Is The Key To Marketing Managed Services

Marketing-managed-servicesPeople are stubborn creatures. You can present them with a perfectly good product or service that will help improve their businesses, income, or life, but it still falls short. It’s not personal. When it comes to marketing managed services, it’s a crowded marketplace and business owners have limited time in their day to listen to boring sales pitches. You need to stand out.

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Sell More Cybersecurity Services With These 8 MSP Marketing Campaigns

msp-marketing-campaigns-sell-cybersecurity-servicesSince Y2K, cybersecurity has been the most talked about topic on every business owner’s mind. Cybersecurity services are in high demand, but many IT services firms aren’t capitalizing on this recurring revenue stream.

That leaves ample opportunity for you to educate your clients and prospects about emerging threats — and why they can’t afford to skimp on your cybersecurity services. Read full article and comment →

How To Sell Managed Services And End Price Shopping

Losing sales to competitors who undercut your rates. Lowering profit margins to compete. Clients pushing back on proposals. Any of these scenarios sound familiar?

You’re not alone. As a trusted advisor to over 8,000 IT services business owners, I hear the same feedback from clients repeatedly. It’s not your services that are the issue, it’s about how you approach your IT marketing strategy. I specialize in creating highly effective sales and marketing systems for IT services, helping many of my clients to double and even triple their sales, profits and MRR growth. Here’s how to sell managed services and end price shopping. Read full article and comment →

4 Myths Of Marketing IT Services That Waste Time and Money

Every business owner has an opinion about marketing IT services — right or wrong.

The problem is, many are just that – opinions. They’re NOT based on extensive research or testing, only founded on limited personal experience.

Operating on a hunch rather than data limits your marketing success and exhausts resources. To get real traction with marketing your IT services, you need to debunk a few harmful myths. Read full article and comment →

6 Tips For Effectively Selling IT Services On Your Website

6 Tips For Effectively Selling IT Services On Your WebsiteOnline marketing has changed the game for selling IT services. The cost of developing and hosting a website is insignificant to the amount of money it can generate.

With more people going online for purchase information, companies with a strong, compelling online presence will ultimately win more IT services sales.

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Tested IT Email Marketing Tactics To Drive Demand For Your IT Services

Successfully delivering email messages is more difficult than ever. If a spam filter doesn’t snag your message, there’s a good chance the recipient will delete or ignore it. But IT email marketing is an incredibly easy and downright cheap method to stay top of mind with IT leads. Read full article and comment →

1 Simple Secret To Close More Managed Services Contracts

close-managed-services-contractsHow would you like to close more managed services contracts WITHOUT slimy sales tactics or “needy” follow-up? To end to price resistance or an unwillingness to sign a longer-term managed IT services agreement? To close a higher percentage of MSP contracts without discounting?

Then here’s an extremely simple (yet powerful) strategy to get more clients to sign on the dotted line: STOP emailing your managed services contracts and proposals to the prospect before your meeting!

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