Important Notice: As of July 28, 2010, we are currently open for enrollment & are accepting applications for 11 new members.

From the Desk of: Robin Robins
President and Author
Technology Marketing Toolkit, Inc.

Dear Friend,

Take this quiz to see if YOU would be the “right fit” for the Producers Club:

If I just described your situation, you will find the content of this letter fascinating, provocative and downright enjoyable to read. In fact, I’d be willing to bet that this may be the LONGEST letter you’ve ever read from top to bottom.

Why?

…First, because it’s about a very, very important subject: How your life and business will turn out this year, and whether or not you’ll end up making REAL progress and some serious money…or flat broke, frustrated and disappointed.

…Second, this IS a letter about MONEY. About making it faster, easier and in bigger chunks than you’re used to. It’s about how you can stop working harder and start working SMARTER to achieve better results, in less time and with less effort. It’s also about feeling like you’re actually winning and making real progress rather than constantly drowning in problems, debt and anxiety about your financial situation.

…And finally, this letter contains some real strategies and insights about what it takes to be in the top 1% of income earners – and some remarks about what I’ve learned from my colleagues and friends who are multi-millionaires running hugely successful businesses. You might even find a nugget or two of wisdom that you’ll want to implement immediately.

Now To The Point Of This letter

The Producers Club is a private master mind group of IT business owners that I personally coach on marketing, sales and business success. The purpose of the program is to:

1. Give you access to a safe, highly-productive “brain trust” of like-minded entrepreneurs who are serious about finding faster, shorter and better pathways to success and freely share with each other best practices, what’s working, and other “insider secrets” to their success.
2. Provide a structure for ACCOUNTABILITY and IMPLEMENTATION of all the good ideas, marketing strategies and ideas you know you should be doing, but can’t seem to get done. In fact, our members often say that the Accountability Groups are by far the biggest benefit to the entire program (more on this later).
3. Give you advanced strategies on sales, marketing, time management and wealth that I do NOT reveal anywhere else, as well as more direct access to me, my staff and other resources to help you implement.

But why do MOST people join and stay? Because…

Regardless Of How Smart, Driven Or Hard-Working You Are, Achieving Success ALONE Is A Grinding, Exhausting Uphill Battle

As business owner, the above statement should really ring true. Very few people can understand or appreciate the entrepreneurial experience…

This is why it’s SO important to your success to have a coach and a peer group supporting you. After all, you can’t go cry to your employees about how stressed out you are – heck, they might even be part of the problem. And your spouse, friends and family often can’t give you any real advice because they simply don’t understand your business or what you are going through.

And when it all goes to hell in a hand basket, who’s going to be there for YOU to talk you off the ledge and offer a hand to help you? Maybe you’re fortune enough to have someone you trust and respect who will; but for many, we (meaning myself, my staff and the Producers Club members) are that lifeline we all need from time to time.

But In Addition To Providing Support, I’ve Specifically Designed This Program To Accelerate Your Success In Sales, Profits And Growth

I have devoted the last decade of my life working with, coaching, testing and researching ways to help small IT business owners achieve true financial success in their business.

I now have over 4,300 clients from over 23 different countries, and we’re still growing at an unheard of clip. I’ve had the opportunity to intimately work with hundreds of highly-successful IT business owners from every city, every niche and every walk of life and STUDY their habits, strategies, business plans, staff structure, marketplace and clients. Conversely, I’ve also worked with far more that are broke, struggling, and barely scrapping by.

When it comes to distinguishing the differences between IT business owners who are succeeding and those who are not, I AM the country’s leading expert. That’s not a bragging point, but simply a matter of fact. I don’t know of anyone else who has put as much time, effort and research into studying the success habits of highly effective IT business owners.

In My Decade Of Working With Thousands Of Small IT Business Owners, Here’s What I’ve Discovered About Success…

Helping you (or any other of my other IT clients) achieve significant bottom-line, measurable results in business takes MORE that giving you a great marketing campaign – it actually requires 3 critical elements all working synergistically.

By the way, these three elements have been carefully researched and documented and are essential for any individual trying to break free from bad habits or trying to achieve success in an area they have been consistently struggling with. If you want validation of this, then I suggest you read “Change or Die,” written by Alan Deutschman; this is one of the most well-documented books on this very topic.

• Critical Success Element #1: A Coach. Every successful entrepreneur, actor, and top athlete has a coach. No one ever won an Olympic Gold Medal without a coach. Michael Jordan was “cut” by his high school basketball team before his coach stepped forward and personally mentored him to become the greatest basketball player of all time. The Green Bay Packers wouldn’t have been the winning team they were without their coach Vince Lombardi. And according for Forbes Magazine, more and more of the nation’s top entrepreneurs are using MULTIPLE coaches to help them take their game to the next level.
  
  With my clients, I can see them secure dramatically better results the more personally I get involved. That does not mean giving them more “stuff.” It does mean helping them to think more strategically, coaching them on how to manage their time better and providing other staff and support resources to enable them to execute and implement – all of which is included in the Producers Club.
• Critical Success Element #2: A Trusted Peer Group. Also commonly called a mastermind group, as coined by Napoleon Hill in his classic book, “Think and Grow Rich.” While I’ve certainly got a lot to contribute, a HUGE part of the value you will receive is the collective experience and knowledge of your peers. Even if I didn’t show up to the meetings, the value you would get from being in a room of sharp, heavy users of my strategies would be worth 10 fold the price of admission.
  
  Of course, I WILL be there and WILL have a lot to share…including new breakthroughs and very recent discoveries, marketing plans, business strategies and money-making opportunities that I haven’t shared anywhere else.
• Critical Success Element #3: Repetition. Let’s face it; learning how to be a better entrepreneur and marketer takes time and practice – no one achieves superpowers overnight. That’s why we’ve designed the program to get you OUT of your office once a quarter and participate in a highly-productive environment where you can actually work ON your business, ON your marketing plans and think CRITCALLY about the direction of your business. That’s also why we have WEEKLY Accountability Group meetings, MONTHLY calls, and constant reminders to keep you focused. We will be that “stern but loving parent” you need to keep you on track.

…And the Results Have Been Tremendous

In 2009, my Producers Club members reported the following averages for their businesses compared to 2008:

• Gross Revenues up 10%
• Recurring Revenue up 92,032%
• # of Customers up 98%
• # of Marketing Campaigns up 651%

But Despite Everything You’ve Read
Up Till Now, I Am Actually NOT Trying
To Sell You Something

That’s right. I’m not going to ask you for one red cent. Instead, the purpose of this letter is to “screen” all interested mastermind members to find a select few who want to join this inner circle.

I’m NOT accepting just anyone. I ONLY want serious entrepreneurs that are committed to generating more money, more success, and setting up their business in such a way that it GIVES them above-average incomes instead of being controlled by their competition, their clients, or the economy.

There Are 8 Characteristics That I Am
Looking For; If You Do Not Meet Them All,
Don’t Bother To Apply:

1. You must be a Toolkit or Managed Services Blueprint client in good standing.
2. You must be intensely serious about your desire to increase the amount of money you are earning from your business over the next 12 – 18 months.
3. You MUST be willing to invest time into working ON your business instead of constantly running like a gerbil on a wheel IN your business.
4. You must be beyond the “quick fix” mentality and be willing to spend time and effort in building a solid marketing system in your business and actually execute on the strategies you’ll learn. I will not do it all for you.
5. You must be willing to take responsibility for your mistakes, learn from them, and move on. I don’t want anyone with a “victim” mentality that constantly blames the economy, the competition, lack of time, or anything else for their lack of success.
6. You must be willing to ACTIVELY participate in the calls and group sessions. I do NOT want passive members.
7. You must deliver good, honest products and services. I’ve actually had to fire two previous members because I discovered they were acting in unethical ways towards their clients and were not willing to make it right. I don’t want that type of person in this group, period.
8. You must be a pleasant, positive person. I only want to work with people who are fun to work with and stimulating to the group.

If you meet the above criteria, then I suggest you take the first step towards success by filling out the application right now…

Click Here to Fill in An Application

Don’t be intimidated if you are “only” a one-man-band or if you don’t feel like a “success” yet. I am more interested in your desire to improve and willingness to take action than any past success you have (or haven’t) had.

Before I Get To The Application Process,
Let Me Outline What You Get If You Are
Accepted As A Member:

1. Quarterly Two-Day Meetings

These meetings focus on helping you to STOP working like a technician IN your business, crawling around under desks, being on call 24-7, and ONLY making money when you work. My goal is to get you to start thinking like a true profit-driven entrepreneur who OWNS the business and profits off of other people’s efforts. To that end, the goal of every meeting is to:

• Help you discover far more exciting and lucrative opportunities hidden away in your business that you are simply overlooking.
• Enable you to be an active participant in an extremely productive environment to help you get refocused on doing the RIGHT things instead of getting sucked into other people’s urgencies, priorities, and distractions.
• Give you the opportunity to learn exactly how your peers are breaking through their current income, time, and staff limitations to achieve phenomenal new levels of growth and income.
• Provide you a place to “air your problems” and get positive and helpful feedback from people who understand the problems and challenges you are facing.
• Recharge your batteries and reawaken your passion to achieve great new levels of success, personally and professionally. This is not to be undermined; you cannot get inspired results from uninspired people (meaning YOU).

You will also get unfettered access to me to pick my brain and ask me anything regarding the marketing, strategy, and operations of your business. Plus, one of the meetings will be the 3-day Marketing and Money-Making Boot Camp, so you’re actually getting another $1,997 bonus!

2. Peer “Accountability Group” Calls & VIP Member Forum:

In between the meetings there are weekly Peer Accountability Group Calls where you will strategize and brainstorm with other Producers Club members on a weekly basis. If you get caught up in the day to day operations or the “disaster of the moment”, this weekly call brings you back to focusing on working ON your business.

The accountability group concept was introduced prior to last year’s boot camp and by far has been one of the greatest benefits that many of my members receive. If you’ve ever struggled to get your marketing out or just get stuff done, your fellow accountability group members will be there to help keep you on track in the right direction. In an industry full of urgency, this 1 hour per week of structure and focus proves to be invaluable in helping to “see the forest for the trees”.

In addition, you will be given access to the Producers Club VIP forum to post comments and questions, as well as to post helpful documents for your peers to benefit from.

3. A Done-For-You 4-Page Newsletter and Article Library:

Sending a monthly newsletter to your customers is one of the easiest ways to fuel referrals, repeat business, improve customer loyalty, and cross-promote the other products and services that you offer. But who has the time to come up with the content?

As a Producers Club Member, you’ll get exclusive rights to the “Technology Times” newsletter templates, articles, and direct response tools that will take 95% of the work out of creating your own in-house company newsletter. This ready-made newsletter is a powerful direct response marketing communication. That means it’s far more than just a bunch of useless articles slapped together with the word “newsletter” across the top; the content, design, and information included in this newsletter have been carefully engineered to induce loyalty, new leads, and new sales.

4. Monthly Done-For-You TechTip Postcard:

If you struggle to get quality marketing campaigns out on a consistent basis due to lack of money, time, and staff, this service alone will be worth the membership investment! Every month you’ll receive a fully designed mini newsletter template called the “TechTip Postcard.” This simple, but highly effective campaign will help you generate leads, cross promote various services you offer, fuel referrals, position you as the obvious expert, and keep your name in front of prospective customers so they buy from you instead of your competition. Best of all, you don’t have to write it or design it; I’ll do all the work for you!

5. Two Schedule-As-You-Need-It Phone Consultations With Robin:

Whether you need help with a marketing campaign or just a “head check” about a particular problem you are experiencing, I will give you two 15-minute private phone consultations to provide coaching and direction.

6. Exclusive 1-On-1 Access To My Top Staff Marketing Coach:

New for 2010! Earlier this year, I was able to lure away one of my top clients from his tech business to exclusively help coach my Producers Club members. Jeff Johnson was the owner of a Million Dollar Managed Services company in California for 7+ years where he built the largest “organically grown” (i.e. not thru acquisition) franchise in a large 100+ national computer support franchise chain. Jeff’s main job here in my office is to work with my Producers Club members in their businesses. Jeff is a wonderful marketer and has been in your same exact shoes before. You will have access to 1-on-1 or group coaching with Jeff on an as-needed, schedule it as you go basis.

7. Monthly Business Builder Teleseminar:

Every month you will be invited to attend a private, closed door teleseminar focused on helping you to increase sales, improve your marketing ROI, and to improve how you run your business. These calls will be 90 minutes of my best material on either one specific marketing strategy for generating more revenue in your business or I’ll interview an industry expert on various business-building strategies such as selling managed services, public relations, hiring, management strategies, and more. Plus, you will get a copy of the recording mailed to you every month so you can listen to it at your own convenience.

8. Access To A PRIVATE Library Of Hot NEW Marketing Campaigns Reserved EXCLUSIVELY For Producers Club Members

I’m always creating and learning new strategies; however, I don’t release all of these campaigns the minute they are written. Instead, I give them to my top clients FIRST, so they are always ahead of the curve and getting the HOTTEST NEW campaigns we have. Here are just a few of the recent campaigns I created EXCLUSIVELY for the Producers Club:

• An incredibly POWERFUL strategy for saving “lost” managed services sales. This approach will blow you away at how absolutely brilliant it is; in fact, one of our current customers is using it to close 57% of the prospects who originally said “no” to his managed services offer.
• A complete “how-to” package for creating an audio business card for under $2.00 a piece. Imagine handing potential prospects an impressive, credibility-building DVD case with an audio interview of you rather than a flimsy two-inch business card they’ll quickly lose. Producers Club Member Tom Malesic or EZ Solutions said that since he started using this audio business card, prospects are approaching him and saying, “I know you’re my guy…I just need to know how we get started.” This has never happened to him before.
• A web-based ROI calculator which will allow you to show potential new prospects how much money your managed services plan will SAVE them in the long run. If you were to develop this type of web tool on your own it would cost $7,000 to $10,000 (we know, we priced it). But it will be yours FREE as a Producers Club member.
• A pre-sales meeting phone questionnaire that will accomplish two things: 1) Instantly reveal how qualified a prospect is BEFORE you drive out to their location and waste time with them (this is price shopper pest control for your business!). And, 2) Get them EXCITED to meet with you by demonstrating how incompetent their current provider is WITHOUT saying anything bad about them. You have to see this script to understand it’s simple elegance in accomplishing these two things in under 10 minutes.

9. Monthly Marketing Strategy Brief:

Every month you’ll receive an 8-page printed newsletter packed with proven sales strategies and marketing examples that you can put to use immediately in your business. I’ll cover every imaginable marketing and sales tool including direct mail, web site strategies, e-mail, pay-per-click search engines, web sites, trade shows, networking events, brochures, sales scripts, and more.

I’ll also send you examples of successful marketing campaigns used by your peers and explain why they work, how they work, and how you can put them to use in your business for immediate results. Where else can you get a monthly flood of instant money-making ideas specific to your business?

10. Exclusive “Producers Club Only” Content On The Marketing Dashboard:

The Marketing Dashboard is a NEW web portal that will walk you through developing a marketing plan – but MORE importantly, it will give you access to hundreds of other proven campaigns and plans posted by fellow members who have chosen to share their campaigns with their fellow Producers Club Members. (Note: ONLY Producers Club members get access to this!)

In seconds, you can search the entire site on any keyword and instantly get access to dozens of resources, campaigns, templates and comments by other members….and literally the step by step process for how other members implemented these campaigns and the results they’ve achieved.

It will also become an invaluable resource for you as you roll out, improve and measure the various marketing campaigns you are implementing, giving you one organized place to keep all of your marketing plans, campaigns, goals, and great money-making ideas.

11. Special CEO Training With Taylor Business Group: How To Secure An Above-Average Profit Margin In Your IT Service Business!

New for 2010! At every Producers Club meeting, Larry Schulze of Taylor Business Group will conduct a session aimed at helping you get the organization structure in place to support the marketing growth. His sessions will reveal how the top 20% of IT businesses make above-average profit margins in their business. After all, when the marketing kicks in, you’ll need the proper systems and staff in place to execute flawlessly and profitably. That’s what Larry will give you.

12. Live Q&A Consulting Teleseminars With Robin:

These teleseminars give you the opportunity to ask me questions about implementing various marketing strategies in the Toolkit or Managed Services Blueprint programs. You’ll also get to hear my answers to questions from other callers to discuss new strategies, campaigns, and tactics for maximizing client value, attracting new clients, selling managed services, generating referrals, implementing campaigns, forming strategic partnerships, and much more!

Okay, So What Does All Of This Cost?

Oscar Wilde once said, “A FOOL is a man who knows the price of everything and the value of nothing.” So let me start out by “warning” you that the tuition for this program is not cheap. I make no apologies for that.

After all, the time, money and effort required to deliver this program has not come cheap either. And quite frankly, I’ve made the tuition high to act as a screening method and to make sure that those who enroll truly ARE serious about participating.

To that end, the tuition is $997 per month. Maybe that shocks you, and maybe it’s a relief – that of course depends on your perspective (one man’s $10 is another man’s $10,000). Considering the average American pays $900 EVERY MONTH in credit card and car payments combined – which are things that go DOWN in value – investing the same into your own personal success should be a no-brainer. And quite frankly if you don’t see it that way, you probably AREN’T a good fit for this anyway.

So, Here’s What You Need To Do Now:

Click Here to Complete the Online Application Form IMMEDIATELY.

IMPORTANT! Submitting this application is merely an “expression of interest” on your part. It does not guarantee you a spot nor does it obligate you in any way.

So, unless you are already perfectly happy with the sales and income you are making - with the growth and stability of your company - and about the quantity and quality of clients you are attracting, why wouldn’t you apply? After all, this program will give you the tools and direction to finally implement a CRUCIAL system that is poorly lacking in your business: a reliable, documented marketing system.

Do it now and you’ll be thanking yourself over the next 12 months when your sales are finally where they should be – or better.

Dedicated To Your Success,

Robin Robins

Robin Robins
President
www.TechnologyMarketingToolkit.com