So, What Is The Apprentice Club?

The Apprentice Club is a Master Mind group that takes you beyond the Toolkit or Blueprint and gives you these key success elements:

  1. A steady flow of fresh new ideas, encouragement, and training to become a true marketing master. No one becomes a marketing genius overnight; that’s why this program is so important to your success. The regular flow of new ideas and strategies as well as the success stories of other IT business owners will encourage and inspire you. If nothing else, this program will serve as a monthly “kick-in-the-pants” reminder to keep marketing.
  2. Marketing updates and specific examples of what’s working for other IT businesses right now. Obviously new market opportunities crop up every day; my goal is to help you capitalize on the latest trends.
  3. Done-for-you marketing campaigns to make it incredibly easy to get campaigns implemented. As an Apprentice Club Member, you are going to receive a done-for-you “TechTip” postcard that is a mini newsletter and promotional piece all in one. If you don’t have time to plan, write, and design monthly campaigns, this benefit ALONE is worth your monthly membership fee.

To Learn More Or To Sign Up For Apprentice Club, Contact Us:
E-mail: ask@technologymarketingtoolkit.com
Phone: 615-790-5011


What You Will Receive As A
Member To The “Apprentice Club”

Monthly Done-For-You TechTip Postcard:

If you struggle to get quality marketing campaigns out on a consistent basis due to lack of money, time, and staff, this service alone will be worth the membership investment! Every month you’ll receive a fully designed mini newsletter template called the “TechTip Postcard.”

This simple, but highly effective campaign will help you generate leads, cross promote various services you offer, fuel referrals, position you as the obvious expert, and keep your name in front of prospective customers so they buy from you instead of your competition.

Best of all, you don’t have to write it or design it; I’ll do all the work for you!

New Marketing Campaigns As They Are Developed:

I am constantly learning and developing new strategies, tools, and campaigns to sell technology products and services. As a member, you’ll get instant, up-to-the-minute access to every new strategy I discover, as well as new campaigns as they are created and tested.

Sometimes these campaigns will be sent to you in the Marketing Strategy Brief Newsletter. Others will simply be posted online. Here are just a few of the items we’ve posted in the last year:

  • New campaigns for selling backup and disaster recovery solutions, managed services, server upgrades, and more!
  • Web site campaigns, e-mails, squeeze pages, blogs and online newsletters.
  • Scripts, letters and strategies for fueling quality referrals.
  • Excellent newsletter examples and strategies.
  • Yellow Pages, newspaper and trade journal ads.
  • Telemarketing scripts for building and cleaning lists.

Monthly Business Builder Teleseminar:

Every month you will be invited to attend a private, closed door teleseminar focused on helping you to increase sales, improve your marketing ROI, and to improve how you run your business. These calls will be 90-minutes of my best material on either one specific marketing strategy for generating more revenue in your business or I’ll interview an industry expert on various business-building strategies such as selling managed services, public relations, hiring, management strategies, and more.

Plus, you will get a copy of the recording mailed to you every month so you may listen to it at your own convenience.

Monthly Marketing Strategy Brief:

Every month you’ll receive an 8-12 page report packed with new sales strategies and marketing examples that you can put to use immediately in your business.

I’ll cover every imaginable marketing and sales tool including direct mail, web site strategies, e-mail, pay-per-click search engines, yellow page ads, trade shows, networking events, brochures, sales scripts, and more.

I’ll also send you examples of successful marketing campaigns used by your peers and explain why they work, how they work, and how you can put them to use in your business for immediate results. Where else can you get a monthly flood of instant money-making ideas specific to your business?

Access To The Private Dashboard Member Site That Contains:

  • A “Recommended Vendors” list containing my private collection of trusted sources for all types of marketing services including logo and graphic design, printing, web design, postcard marketing, lists, advertising law, and more!
  • Members-Only QUE (Questions, Updates, and Exchanges) which is a great place to seek advice from the other members on marketing, sources for web design, printing, and strategy. It is your “virtual think tank” to get help not only on marketing, but also business and management questions you have.
  • Special reports on how to choose and develop a market niche, write compelling offers and marketing pieces, web marketing, and prospecting scripts.
  • Special invitations to bonus teleseminars, seminars, and other events. As a member, you will be given invitations to attend special teleseminars and other events as my guest, free of charge, or at a discounted members-only rate.

Live Q&A Consulting Teleseminars With Robin:

These teleseminars give you the opportunity to ask me questions about implementing various marketing strategies in the Toolkit or Managed Services Blueprint programs.

You also get to hear my answers to questions from other callers to discuss new strategies, campaigns, and tactics for maximizing client value, attracting new clients, selling managed services, generating referrals, implementing campaigns, forming strategic partnerships, and much more!

Exclusive Discounts On New Programs:

Active Apprentice Members will receive deep discounts on new programs, other products, seminars and events being held. In some cases, you will also receive priority reservations and seating for events, seminars and workshops.


Frequently Asked Questions About
The Apprentice Club Master Mind Membership:

Q: I’ve already purchased the Toolkit or Million-Dollar Managed Services Kit; how is the Apprentice Club different?

A: The Toolkit and Managed Services Kit were designed to give you the fundamental strategies and tools you need to build a powerful client attraction and marketing system in your business. However, I received many requests from Toolkit clients for some type of affordable coaching to help them further their education and skills in sales and marketing and to provide on-going encouragement and direction. That is when I launched the Master Mind Group. This program was designed to give my clients three things:

  1. A steady flow of fresh new ideas, encouragement, and training to become a true marketing master. No one becomes a marketing genius overnight; that’s why this program is so important to your success. The regular flow of new ideas and strategies as well as the success stories of other IT business owners will encourage and inspire you. If nothing else, this program will serve as a monthly “kick-in-the-pants” reminder to keep marketing.
  2. Marketing updates and specific examples of what’s working for other IT businesses right now. Obviously new market opportunities crop up every day; my goal is to help you capitalize on the latest trends.
  3. Done-for-you marketing campaigns to make it incredibly easy to get campaigns implemented. As an Apprentice Club Member, you are going to receive a done-for-you “TechTip” postcard that is a mini newsletter and promotional piece all in one. If you don’t have time to plan, write, and design monthly campaigns, this benefit ALONE is worth your monthly membership fee.

Q: If I sign up, what is my commitment to the program?

A: You are only committed for as long as you like. You may cancel the program at any time and incur no penalties or fees. I believe the quality of the material will cause you to stay a client forever. Currently, less than 10% of the people who sign up cancel their membership, and most of them cancel due to personal reasons – not because they were disappointed with the quality of the coaching and materials provided.

Q: What if I’m too busy right now to implement the strategies in the Toolkit…should I wait to sign up for the Master Mind Group?

A: That is the WORST decision you could make!

Waiting around for enough time to work ON your business is always a bad idea because the “right” time NEVER comes along. There is always some project, problem, or issue that takes up your time and attention.

If you wait around for the “perfect” time to come along, you’ll spin your wheels for months, maybe even YEARS making zero headway and getting so caught up in working IN your business that you never take time to work ON your business. The process of attracting new, profitable clients is the SINGLE MOST IMPORTANT thing for any business because most of your stress, problems, and anxieties come from NOT having enough new revenue coming in.

If nothing else, the Master Mind Group will provide you a regular, healthy dose of encouragement along with the specific strategies you need to be successful. What else could you possibly spend your money on that would give you as much in return?

And finally, you don’t have to implement every single thing I give or teach you to see value from the membership. The reason I include so much is because different clients will see value in different benefits. For example, many members simply use the TechTip postcard. Others LOVE the monthly teleseminars and Q & A Teleseminars. Some remain a member just to receive the Marketing Strategy Brief to keep up with what’s working for their peers.

The question you should ask yourself is, which one of the upcoming teleseminars holds the answer you’ve been searching for to your most nagging problems? What one strategy or idea will you fail to learn that would have opened up new doors for growth and profits? What one strategy will you miss that could be the key you’ve been desperately seeking to turn things around?

Unfortunately you will never know what opportunities you lost, the ideas you missed, or the connections you failed to make if you cancel now. If your business is not producing the kind of revenue, profits, or growth that you want, then you would be crazy to opt-out of this program.

Q: What if I’m dead broke?

A: On several occasions, I have encountered small business owners in the IT industry that are really struggling to make ends meet. It’s almost tragic to hear their stories about how poorly they are doing.

Funny thing is, these same people are the ones who resist to the bitter end when it comes to feeding their minds by attending seminars, learning about sales and marketing, or getting involved with industry groups like my Master Mind Group - even though they are the ones that need it the MOST.

They think, “If I was doing better financially and in my business, I would have no problem investing some money into this kind of program.” But the truth is, successful people and businesses earn big profits because they invest in learning and growing their business; not the other way around.

This principle is true in the IT industry as well as every other field or endeavor. You will be hard pressed to find top business owners or professionals that don’t regularly invest in “feeding their minds”. Quite honestly, if your business is doing so poorly that you cannot afford the mere pittance of an enrollment fee into this program, then that is all the more reason you need to participate.

Q: How do I upgrade to the Producers Club or Genius League?

A: The Apprentice Club is a stepping stone to the Producers Club and Genius League membership levels. These programs are NOT for whiners, procrastinators, or small-thinkers.

Only Producers Club Members who have been members for 1 year or more will be invited to join the Genius League. Further, only those who have already demonstrated success with Robin’s materials will be selected.

On the following page is an overview of each of the Membership levels and benefits. To learn more about these programs, or to enroll in the Producers Club, please call the office.

IMPORTANT: Not all Producers Club applications will be accepted and there is a waiting list to get in. We do this because we want to ensure a high-quality group of smart, driven, and forward-thinking entrepreneurs.

To Learn More Or To Sign Up For Apprentice Club, Contact Us:
E-mail: ask@technologymarketingtoolkit.com
Phone: 615-790-5011

See What Your Peers Are Saying:

“I can’t imagine where my business would be today had I not joined the Producers Club”

Eric Rieger"I have been a member of the Producers Club for a little over a year now and it has been the single biggest thing I have done to help take my business to that next level.  Not only are the materials, phone calls, webinars, quarterly meetings and boot camps the foundation for all our marketing strategies, but I have made numerous friends from across the country who are likeminded people which I believe is a key component to our continued success.  Robin understands the challenges IT business owners face and her strategies are constantly evolving with the changing economy to help us adapt and grow in a tougher environment.   I can’t imagine where my business would be today (or even if I would still be in business) had I not joined the Producers Club."

Eric Rieger, WEBIT Services

“Becoming a member of the Producers Club has really helped me make the most of my investment in Robin’s materials”

Linda Lynch"Becoming a member of the producers club has really helped me make the most of my investment in Robin’s materials.  As a Producers Club member, I have the opportunity to meet with Robin and a group of my peers regularly – 4 times a year in person and more frequently via phone. Joining one of the accountability groups within the Producers’ Club has allowed me to form close friendships and create my own mastermind group. This group shares successes and failures and we ‘meet’ each week to bounce ideas off of each other. It is so easy to be a member, but not really take any action. Being one of Robin’s producers doesn’t automatically lead to action, but it does much to encourage it.  It has also caused me to look at my numbers regularly and critically. Since I became a Producer, I have begun to think differently about my business and achieve greater results."

Linda Lynch, KI Technology Group

“I would recommend IT business owners to become part of a Peer Group and this is the best one I have found”

Mark Marley"I have been a client of Robin since 2006. I joined her Producers club soon after I invested in the toolkit. I have also been part of the 36 Month Millionaire, Managed Services Blueprint, Martin Howey sales training and most recently the Robin Robins Genius League.
 
My business has more than doubled in the last four years and I have Robin to thank for that growth. It has been an uphill battle but with the help of the Producers club and my Accountability Group, I have developed the tools to work “on” my business instead of “in” my business.

I also have made several great friends from the group. These friends are always available when I need technical help or just a kick in the pants.

I would recommend IT business owners to become part of a Peer Group and this is the best one I have found."

Mark Marley, Network Computer Solutions, LLC

“Making the commitment to attend Producers Club meetings has brought us to the next level”

Pam Snell"We have seen a vast difference in our business since joining Robin Robins and Technology Marketing Toolkit.  Making the commitment to attend Producer’s Club meetings and especially joining our Accountability Group has brought us up to the next level.  We’ve seen our competitors and other businesses fail because they didn’t have a marketing plan.  We get so “pumped up” at her meetings that we can’t wait to get back to work; full of new ideas and inspiration.  We wouldn’t miss Boot Camp for anything!"

Pam & David Snell, American Computer Technologies

“A whole bunch of great guys and gals who are all in the same boat”

Lauren Groff"You’re signing on to pull the plow of your business with a whole bunch of great guys and gals who are all in the same boat, dealing with the same struggles as you are – and most of them highly successful at it. It has become way more than a group that meets on what great ideas are you implementing around marketing, to what great ideas are you implementing around BUSINESS, and obviously, we’re talking here about SMB outsourced IT businesses"

Lauren Groff, Groff NetWorks

“For those who want an extra edge over other VAR’s, there is the Producers Club”

Rick Bahl"For years now, Robin has been the top producer of marketing collateral specifically created to help the small VAR reach their SMB clients with a relevant, compelling message.  Her collection of campaigns is second to none.  Nearly all of that very effective material is available to almost anyone.  Anyone who has purchased her Tool Kit or who is now subscribed to her Tool Kit Live.

One might think that access to templates and time-tested campaigns is enough.  For some it is.  But for those who want an extra edge, just a little advantage over the other VARs that they compete with, there is the Producers Club.  This exclusive group is comprised of dedicated professionals, intent upon growing their businesses and committed to crafting the most effective marketing messages, custom tailored to their individual companies.  In addition to Robin’s enormous library of campaigns, they have “member’s only” access to the very best of Robin’s work.  They are often the first to use her new material.

Beyond that, the Producer’s Club is a very collaborative bunch.  They meet as a large group quarterly and many meet virtually, in smaller Accountability Groups on a weekly basis.  They share campaigns among one another but most importantly they share SUCCESS.  Within the Producer’s Club the members gain a real-time sense of what is working NOW.  Which campaigns are producing the best results and why.  What tweaks and tricks have revitalized an “old favorite”, turning into a relevant and effective tactic for another round of SMB marketing.  The Producers Club is for the SMB VAR who wants to take his/her business to the next level."

Rick Bahl, Quality Systems Solutions, Inc.

“I can’t thank you enough for the value the Producers Club has given to my business”

Tom Malesic"Robin, I can’t thank you enough for the value that you and the producers club have given to my business. In May 2008, our IT division yearly reoccurring revenue was about $26,000 mostly from all in monthly contracts without monitoring. If it broke and the customer hollered, we went and fixed it. Today March 23, 2010 our reoccurring revenue is $170,000 that includes Managed Services and BDR/Datto.

We have also revamped our SEO program in Nov of 2009. In 2009, we did a total revenue of $38,000. We have already booked $170,000 of yearly reoccurring revenue. I expect to complete the year with over $250,000. A portion of this revenue was just one campaign that yielded $25,000 in reoccurring revenue with an ROI of 48,511%.

We have implemented your marketing strategies such as: Monthly newsletters, I wrote a book, produced a video DVD, Bad Date letter campaigns, telemarketing, and Cross-sell campaigns."

Tom Malesic, EZSolution

“Joining Robin’s Producers Club has been revolutionary for me and my company”

Sitima Fowler"Joining Robin's Producer's Club has been revolutionary for me and my company.  I no longer have to worry about where and how to get new leads.  I have a system in place that gets me 2-3 sales appointments per week.  This level of membership is so much more than marketing.  All aspects of my business is currently on a hyper growth mode as a direct result of Robin.  The biggest benefits since joining the Producer's Club is the fantastic monthly newsletter we get to send out to our house list of customers and prospects, the new ideas from hot speakers, and the accountability group.

Initially I joined because I wanted a done for me newsletter that I could just put my company logo and send out to my house list.  My customers are always complimenting us on our newsletter.  We also use our newsletter for doing Joint Ventures with other companies where we feature them in the newsletter in exchange for some sort of marketing to their customers.  The newsletter alone is worth the monthly fee for the Producer's club.

At every Producers Club meeting, Robin brings in guest speakers who bring another dimension to my knowledgebase.  They range in expertise that covers many aspects of running a business.  They are all top notch, nationally known speakers.

Lastly, I can't say enough about my accountability group.  My accountability group is my unpaid trusted board of advisors.  I rely on them daily for technical and business questions.  Robin - I thank God all the time for introducing me to you.  You are teaching me how to be a successful business owner every day."

Sitima Fowler, Capstone Information Technologies

“I will be a Producers Club member as long as I own my company”

Fred Reck"Being in the Producer’s Club for the last year has really helped me to focus my efforts on GROWING my business as opposed to just running it.  I have really been able to identify that the best use of my time and energy is bringing in new business. I am consistently adding new customers, and not just any customers, I am able to identify what products/services I want to sell more of, and focus my marketing and efforts on bringing in that type of client.  This allows me to get the best return on my marketing efforts.

I have added more profitable and predictable recurring revenue in the last year than I have added in the previous three.  I am able to consciously add this business, and as a result, I have more confidence in my business.   I am more optimistic than ever about the future growth of my company.  I am very thankful to have found Robin’s program and I will be a Producer’s Club member as long as I own my company.  Thank you to the entire Technology Marketing Toolkit Team!"

Fred Reck, InnoTek Computer Consulting

“Without this membership, I highly doubt that I would have increased my revenue last year by 115%”

JeanMarie Richadson"Quite simply, membership in the Producers Club is an essential part of my business plan. My Producer’s Club Membership not only helps me plan my marketing but also plays a critical role in other areas of my business. Robin has introduced me to countless resources that have improved my business operations, sales practices, and overall life balance. Additionally, working with other IT business owners in the accountability groups, sharing ideas and best practices, has increased my motivation to succeed and is a priceless component of being a member of a group such as the producers club.
Without this membership, I highly doubt that I would have increased my revenue last year by 115%!"

JeanMarie Richadson, The Digital Architects