• Home
• About Robin
• Marketing Toolkit
• Master Mind
• Services
• Free Stuff
• Proof
• Case Studies
• Articles

Print this page

Technology Marketing Toolkit: Proven IT Marketing System Guaranteed to Increase Sales

How To Guarantee A Substantial and Predictable Flow of New Clients, Profits, and Sales For Your Technology Products and Services…

Even If You Currently Lack Time, Money, and Sales Talent!

Introducing The ONLY Complete, Paint-By-The-Numbers Guide To Marketing Technical Products and Services For Small VARs, System Integrators, and IT Consulting Firms Guaranteed To Take The Guesswork Out Of Marketing Your Business, Attracting New Clients, and Selling Managed Services.

The Technology Marketing Toolkit will give you specific, usable marketing strategies that you can implement in your business today and see results in your bank account within 6 weeks or less. You’ll learn how to:

• Attract a steady, predictable flow of profitable new clients.
• Sell managed services faster, and at a higher profit margin than your competition; my complete step-by-step system will show you exactly how to structure, price, and market managed services to fast-track your success.
• Position yourself as the “obvious expert” so you can stop competing on price and actually increase your rates REGARDLESS of your competition, market, or client base.
• Fuel word-of-mouth advertising and get new clients to seek your advice without cold calling, begging, or scrapping for sales leads.
• Generate massive awareness for your company and secure the lion’s share of business without spending a fortune on advertising.

Sold more in 3 months than in all of 2002

"We've known about Robin Robins for a very long time, but were skeptical about whether or not her strategies and advice actually work. With all the positive feedback we received from other resellers in 2004 we decided to work with her one-on-one to see what could be gained. Since signing on with Robin, our service and sales revenues have increased substantially. In fact, in the first quarter of 2005 we actually sold more in total than we sold in all of 2002 and 200% more than the same period in 2004. Robin's ideas on how we should structure and promote our offerings really work; our success is proof of that as we have shown consistent and substantial growth in all areas of our business that we've worked with Robin to improve on."

From: Robin Robins
President,
Technology Marketing Tool Kit, Inc.

Dear Colleague,

Isn’t it unfair?

You deliver the absolute best solutions and services. You consistently go the extra mile for your customers – even on your own dime.

Yet, you have no awareness in your market. Your sales are stagnant or barely growing. Fly-by-night competitors with a lot less to offer consistently steal business away from you because clients only seem to care about price. And now, CompUSA, Dell, and Best Buy’s Geek Squad are taking aim at your customers with guns (and millions of dollars) a-blazing.

As unjust as this is, here’s the hard truth:

It doesn’t matter if you are the absolute best provider of technical solutions in your city; if you don’t know how to market your business to attract more high-paying clients, you are going to continue to be the best kept secret in your town, struggling to get by, barely generating any real revenue, and left to compete solely on price alone.

Here’s why:

Having an amazing product or service is
ONLY important AFTER the sale…

Before someone buys from you,
they only know how good your MARKETING is

The above sentence is so profound that I recommend you go back and read it again. Unfortunately, the best man DOESN’T always win. Even the greatest technician in the world will struggle, go broke, and close their doors without a steady flow of new customers.

If you are sick and tired of losing out because your marketing is broken…if you want to stop worrying about where your next sale is coming from…if you are frustrated or even a little disgusted with the amount of revenue your business is generating…and you want a simple, effective, and surefire way to start generating the steady flow of clients you deserve, then close the door, take the phone off the hook, and read this letter VERY carefully.

You are about to discover the solution
you’ve been looking for…

Why My Program Is More Powerful Than
ANY OTHER Marketing Kit, Seminar, Or Tape Program You Can Get Your Hands On:

Have you ever bought a book, tape, or seminar program on marketing that gave you some great general ideas, but didn’t really apply to your specific business, or they gave you the same old tired techniques that you’ve already heard a million times before?

I’m sure you have. Authors have to be generic when writing marketing and sales books because they are trying to appeal to the masses. While this is ideal for them, it leaves you high and dry to figure out how you can make it work in your specific business, with your customers, in your market, selling technical solutions. If you knew how to do that, you wouldn’t need the book in the first place!

That’s why the Technology Marketing Tool Kit is so powerful. I’ll give you a FULL YEAR’S worth of proven marketing campaigns and strategies that are SPECIFICALLY DESIGNED to help you sell more technology services, products, and solutions.

These fill-in-the-blank marketing campaigns, sales letters, ads, telemarketing scripts, e-mail, postcards, web site copy, (and more) will completely take the guesswork and effort out of writing your own sales campaigns. Here are just a few of the products and services you can sell with these plug-and-play marketing templates:

• Maintenance contracts
• PC repair and upgrades
• Phone systems
• Document imaging solutions
• Spam & E-mail solutions
• Thin client technology
• Warranty repair services
• General network support and installation

You’ll also get marketing templates to help you:

• Generate qualified sales leads on and offline
• Write proposals that eliminate your competition regardless of the price
• Capture glowing testimonials
• Welcome new clients and build loyalty from the beginning
• Generate two or three times as many referrals
• Get qualified prospects to subscribe to your online newsletter
• Register qualified prospects for seminars and webinars

Best Of All, It Doesn't Matter If You Are The Biggest Klutz When It Comes To Writing Marketing Pieces!

Not only will these pre-written marketing templates save you hours of work in trying to write your own sales letters, but they also give you much better results from every single campaign you send out.

“I Mailed Robin’s Cheesy, Unprofessional, Tacky 3-Step Marketing Campaign to a Bunch of Prospects That Were Actively Ignoring Me…Now I Think I Need a Drink…”

“Before I tried the ‘cheesy, unprofessional, kinda-tacky’ Robin Robins three-step direct marketing campaign (oh come on, how could any urban professional actually respond to THAT!?), I did my own newsletter, and mailed it to a qualified list that I got from D&B. This newsletter was perfect. It had EVERYthing. It was full color, short, punchy, listed our services (software services in a ‘sidebar box’ one month, hardware services the other month), had a ‘free’ offer, it had a joke section, timely articles (how to make your screen fonts bigger so you can read w/o your glasses) and links for free downloads of cool software.  I included some ‘character references’ about us, and even a half-page offer to give them a wide-screen HDTV if they bought our accounting package or even recommended someone who did!

Yep. This direct mail piece had EVERYTHING! Except response.  Sadly, I mailed that puppy out for FOUR months and got nothing back. Zero. Zip. Zilch. Nada. Nothing. The big goose egg. The 13-√169, “0/google”…get the picture?

Finally, I broke down and did the Robin 3-step letter (“Is your IT guy treating you like a Bad Date?”). That didn’t take much work: I just took Robin’s form letter and replaced “Robin” with “Henry,” and, well, you know…

Then I mailed that tacky letter out to the same people that had been actively ignoring me for the past 4 months. By the end of the 3-week cycle, we already had 4 responses including a contract to install a server and a company that just so happened to need someone to oversee their small network! Using another strategy of Robin’s for packaging our services, I’ve closed a $1,700 a month contract from a company that was only paying us for occasional break-fix services!

From the same $@!#! mailing list of people that ignored my ‘perfect’ newsletter solicitation the past four months, I’m now getting solid responses! I need a drink…and maybe a new vacuum cleaner?”

— Henry Fiorentini, President, PanaTech Computer Mgt.

How This Program Takes The Hard Work Out of
Marketing Your Technology Products and Services

In addition to the sales letter templates, you’ll receive a 180-page paint-by-the-numbers workbook packed with case studies, examples, checklists, and step-by-step “how-to” guides to completely take the guesswork out of marketing your business.

For the sake of completeness, let’s talk specifics. Below are 17 definite strategies you will learn from this program:

1. The Two Most Critical Things You Must Determine BEFORE Creating Your Marketing Plan or Writing ANY Campaign. There is no way I can accurately convey the importance of knowing these two fundamental pieces of information; it simply cannot be underestimated or your marketing and your business could be a complete failure and you’ll miss out on hundreds of thousands of dollars in sales.
2. A Zero-Cost Marketing Strategy That Will Instantly Have Prospects Acknowledging You As The Dominant Expert In Your City. Use this strategy and you will literally sway your customers' buying criteria in your favor and frustrate your competitors to no end. Best of all, it costs next to nothing to produce and distribute.
3. A Proven Formula That Will Guarantee Success With Any Sales Letter, Ad, or Marketing Campaign. Most technology business owners do a terrible job of describing the benefits of what they have to offer. Inside the Toolkit you’ll find a complete, step-by-step formula for writing compelling marketing messages that magnetically attract customers in droves.
4. How To Snatch Market Dominance From Bigger Competitors Even If You Don’t Have Their Manpower And Money. I’ll show you how to position your company so radically different from your toughest competitors that you’ll have new prospects eating out of your hand.
5. Dirt-Cheap Marketing Strategies To Generate Leads and Fuel Referrals. You don’t need to spend a fortune on marketing to generate a substantial number of new clients. I’ll show you real-life examples of PROVEN marketing campaigns that will attract qualified buyers to you like bees to honey.
6. An Overlooked Strategy That Will Make It Virtually Impossible For Prospects To Shop You On Price While Enabling You To Increase Your Rates Substantially. Are you tired of spending countless hours preparing proposals and answering questions for prospects only to lose the sale to a lesser competitor with a cheaper price? I’ll show you how to prevent this from happening while simultaneously increasing your rates.
7. How To Eliminate The Barriers That Prevent Customers From Buying. Most technology companies make it incredibly difficult for new prospects to do business with them. I’ll not only show you what you’re doing wrong, but also how you can eliminate these sales barriers to give your company a significant competitive advantage.
8. A 4-Step Plan For Getting Killer Testimonials and Case Studies. Two of the most powerful marketing tactics you can utilize in your business are testimonials and case studies from satisfied clients. I’ll show you a simple 4-step process that will get your customers offering glowing praise and testimonials so powerful they will make you blush!
9. How To Communicate Your Expertise To Prospective Customers So They Buy From You Regardless of The Price. Prospects don’t know how good you are until AFTER the sale; prior to that, they only know how good your marketing is. If you cannot accurately and concisely convey why a prospective customer should buy from you, you’ll be forever doomed to selling on price and losing deals you clearly should have been awarded.
10. How To Use Cheap Direct Mail To Super Charge Your Sales Force. This strategy will reduce turnover and sales burnout, and motivate your sales team when bonuses, gifts, and promises of higher commission stop working.
11. An A-Z Guide On Using Spam-Free E-mail Marketing To Generate Leads And Drive Sales. I’ll reveal a 100% ethical, legal, and spam-free way to get your e-mail opened and acted upon instead of filtered and trashed. You’ll also receive a 23 point e-mail marketing checklist that will help you avoid making embarrassing mistakes that annoy your prospects and hurt your reputation.
12. 10 Steps To Turn Your Web Site Into A Non-Stop Money-Making Machine. Your web site is the single most important piece of marketing real estate you own. I’ll show you how to use it to capture qualified leads, eliminate low-paying clients, fuel referrals, and clearly communicate the value and expertise you’ve worked so hard to achieve!
13. How To Find and Strategically Target Small Groups of High-Probability Buyers. This formula will work miracles in lowering your marketing costs and improving your closing ratio.
14. A Little-Known Way To Get Other Companies To Sell Your Services For You. You already know how important word-of-mouth marketing is; I’ll show you how to put it into overdrive by getting non-competitive business owners in your area to promote your services to everyone they know – including their customers. This is by far one of the most overlooked underutilized methods for attracting new, qualified clients at almost zero cost.
15. The Fastest, Least Expensive Way To Generate More Revenue. If I asked you to write down all the possible methods, tactics, and ways at your disposal to increase sales, I’m sure you could come up with a laundry list of ideas. However, there is only one that really matters. I’ll teach you what that strategy is and how to get it working in your business in less than 10 days or less.
16. How You Can Reduce Attrition, Increase Client Loyalty, and Train Your Customers To Buy More Often. Do you know that most technology businesses are only tapping into a fraction of the sales and revenue they could be getting?
17. My “Maximum Leverage” Opportunity Finder Process That Will Unearth Tens - Maybe Even Hundreds – Of Thousands of Dollars Buried In Your Business. I’ve yet to meet a technology business that isn’t overlooking an incredible number of revenue-generating opportunities in their business. Most are just waiting to be realized and acted upon. I’ll show you how to find these opportunities and get the highest and best use of your time and marketing dollars, opportunities, and clients.

Every Single One of These Strategies Has Been Tested, Refined, and Proven to Work by Hundreds of Other Technology Business Owners
Just Like You

This is not academic marketing fluff. The materials contained in this program are real, field-tested, proven marketing strategies that are being used by technology business owners from around the world who have very little time or money to spend on marketing. If it can work for them, I’m POSITIVE it will work for you.

“Using the materials in the Tool Kit and Master Mind Coaching Program, I went from $0 in managed services (a complete cold start) to $30,000 per month in four months.”

“Hey Robin! I bought your Tool Kit last year at SMB Nation and it has been a tremendous eye-opener for me. When I attended that conference, I was recently hired by James Moore & Company, and one of our goals was to figure out how to build a monthly recurring revenue stream in our business.

Up until that point, we had sold clients quarterly onsite maintenance visits, project work, and break-fix services, but nothing like the managed services program we offer today. I decided to attend SMB Nation to hear you speak and to find answers to how we could implement a recurring revenue model. At the time, I thought I was fairly unique in my plans, but after attending, I realized that you and some of your clients were already far down the managed services road. So I lined up in the horde of people in the back of the room to buy your Tool Kit.

The biggest benefit to me so far has been the framework to move forward on selling managed services. You gave us the model for packaging, pricing, and promoting it to our clients, which we did very successfully. Under your direction, we went to our existing clients first and sold 15 contracts within 4 months. This not only helped our overall revenue and profitability, but it also revealed a number of operational holes in the business that we needed to improve; thanks to this surge of new business we are much more efficient at servicing our clients. Now we are going back into the kit and using the other marketing letters to attract new clients.

Your materials, coaching, and advice have provided us the confidence and encouragement to move forward. Your recommendation of “don’t wait for the perfect plan—just start moving” was invaluable. Also, the teleseminars that helped the most were your time management session, your interview on newsletters, and your interview with Gary Pica on managed services. I’m constantly going back to your materials and audio recordings to reformulate and refine what we are doing.

You have been a tremendous help to us and it’s been a lot of fun to see this project unfold. We got our fair share of bumps and bruises along the way and we still have a long way to go, but it’s been great to see it progress the way it has. By the way, I personally pay for your materials out of my own pocket—the company doesn’t reimburse me. I do it because I find it to be so valuable. Thanks for all you do!”

— John Sandy, ISC Manager, James Moore and Company

Could you figure this out on your own? Sure, but there are only two ways you can acquire the secrets contained within this program:

1. You could spend YEARS stumbling through the dark, making mistakes, trying one thing after another, writing checks all the way until you finally figure out what works. Unfortunately, you’ll end up spending thousands more on failed campaigns than you would have invested on the Toolkit, greatly delaying your success.
   
   OR…
2. You could simply get the Toolkit and profit from MY mistakes, MY experience, MY hard work and completely shortcut the entire success process. Why spend years trying to figure this all out on your own when I’m going to hand it to you, already perfected on a silver platter, AND guarantee it will work?

You’ll Also Receive Over $5,210 In FREE Bonus Materials To Absolutely Guarantee Your Success
With My Program:

Free Bonus #1: Business Builder Audio Training Bundle ($997 Value)

Every month Robin interviews a subject matter expert on various business and money-making strategies. Along with the Toolkit you'll get the following audio training interviews on CD:

• "How To Secure #1 Position In Google Using Natural Search Engine Optimization" - Inteview with Dan Hollings, Internet Strategist
• "How To Use Teleseminars, Seminars, and Public Speaking To Generate BIG Sales"— Training Teleseminar with Robin Robins
• "How To Get Thousands of Dollars of Free PR To Sell Your Technology Products And Services" — Interview with Don Crowther, Public Relations 101
• "Secrets To Finding Highly Targeted, Hyper-Responsive Mailing Lists" — Interview with Peter Candito and Michael Fishman, Specialists Marketing Services, Inc.
• "How to Properly Use a Contract to Increase Client Trust, Protect Yourself from Frivolous Lawsuits,  and Close a Managed Services Sale Faster and Easier than Ever Before" — Interview with Greg Phillips, Attorney
• "How to Secure an Above-Average Profit Margin in Your IT Business" — Interview with Larry Schulze, Taylor Business Group
• "A Proven Formula for Compensating Your Technicians to Secure Maximum Growth, Performance and Profit in Your Computer Consulting Business" — Interview with Paul Dippell, Service Leadership
• "Finding Time - How To Take Control of Your Time for Maximum Productivity and Progress Towards Your Goals" — Training Teleseminar with Robin Robins
• "How To Free Yourself From Your "Crazy Busy" Life" — Interview with Edward M. Hallowell, M.D., Author of Crazy Busy and Delivered from Distraction
• "How To Make Trade Shows Pay Off BIG In New Clients and Sales" — Interview with Steve Miller, Speaker, Author, and Trade Show Consultant
• "How To Generate a Steady Flow of Leads with Google AdWords" — Interview with Perry Marshall, Google AdWords Guru
• "How To Get Outrageously Effective Endorsements and Client Testimonials — Strategies for Building Unshakable Walls of Belief in You, Your Services, and Your Organization" — Interview with Bill Metcalf, President of Technoshift, Inc.
• "How To Double Or Triple The Number of Qualified Leads Generated From Your Yellow Page Ad Without Spending A Dime More" — Interview with Larry Conn, President of InstantYellowPageProfits.com
• “Secrets to Securing Over $2 Million Dollars in Managed Services Contracts,” Interview with Gary Pica, mindShift Technologies

Free Bonus #2: Two (2) Marketing Piece Makeovers ($900 Value)

Submit ANY two marketing campaigns and I will personally review them and provide specific instructions on how to make them more effective. This includes sales letters, e-mail campaigns, brochures, sales scripts, yellow page ads, proposals, and web sites. This service alone is worth thousands of dollars; if you don’t believe me, try to get another qualified marketing consultant with equal experience to revise two of your marketing campaigns for less than $1,000.

Free Bonus #3: Two YEARS Worth Of TechTip Newsletters ($2,328 Value)

Sending out a monthly newsletter is one of the BEST ways to fuel referrals, generate leads, convert prospects, and create brand-recognition; but who has the time to write and design a newsletter every month? As a Toolkit client, we’ll give you 24 done-for-you mini newsletters that are 100% written and professionally designed. Simply get your printer to drop in your logo, return address, and contact details and you are done!

Free Bonus #4: Four Month Free Pass To The Apprentice Club Master Mind Group Coaching Program ($788 Value)

As a member you will receive access to a monthly Marketing Strategy Brief and a members-only business-building teleseminar focused 100% on helping you to generate more sales and profits. Every month I will hand you ready-to-use strategies to attract more clients, increase profits, generate more referrals, close more business, and sell more services at premium rates to your customers. You’ll also learn what’s working for other VARs and Solution Providers in the areas of marketing, lead generation, vendor solutions, hiring technicians, and growing their business.

Free Bonus #5: The Quick Start Guide To Fast Cash ($197 Value)

Start making more money the day your system arrives! Inside this short but powerful audio and workbook program are several marketing campaigns you can IMMEDIATELY implement for an INSTANT flow of new clients, sales, and profits. While it won’t replace the hundreds of profit-generating strategies contained in the Toolkit, it will give you an instant boost in cash flow. This program will help you make immediate progress towards implementing a client attraction system without causing you to feel overwhelmed.

But Don’t Take My Word For It…
Just Look At What My Clients Are Saying:

Anticipating 100% Growth in 1 Year
Bhavin Mehta, Fusion Factor Corporation

Secured $68,000 in Managed Service Contracts
Jon Sakurauchi, Jon Sakurauchi Consulting

Enrolling Clients 4X Faster!
Kerry Bruce, WithIt Networks

Increased Profitability by 700%
Mark Fitzpatrick, Computer Solutions Group, Inc.

Increased Revenue by 700% in 1 Year
Scott Spiro, Computer Solutions Group, Inc.

Get the Toolkit Now!
Elliott Brothers, eBrothers Solutions, Inc.

Landed a 2-Year $80,000 Contract
Michael Promise, ServLogix

More Than Doubled My Revenue
Josh Joyce, Cali Tech Center

Made Our Business Rewarding and Lucrative
Mark Stevenson, Chicago Computer Club

Life Changing

“I just want to say thank you, Robin, and thank you to your team. The Technology Marketing Toolkit, the 36-month Millionaire Program, and also the Managed Services Blueprint has completely changed our lives”

A Hard Decision Pays Off

“I went to your seminar in Atlanta and made a firm decision in buying the toolkit. Money was tight, but I bought it anyway on a leap of faith. I have to say that just one piece of advice that you gave of going back to ask your customers, even if you think they’re not gonna buy your managed services, ask them anyway, did it, made enough off that one sale they wrote me an annual check to even pay for those manuals, and you just keep giving. It wasn’t just a manual, and I just want to say thanks, because you really helped my company grow twice as fast!.”

Increased Profits In Excess of 50%

“I started using Robin’s Technology Marketing Toolkit, and right soon after that I purchased the Managed Services Toolkit. We transferred our whole business processes over to managed services, and with Robin’s work and her toolkit, I’ve been able to increase my profit by a margin of excess of 50 percent, and I have just scratched the surface of it!”

Truly Amazing!

“Since we came on board in November, and in the five months that we’ve been doing this we have doubled our revenues. We have better contacts. We’ve raised our prices to our customers. It truly is an amazing thing, and I recommend this to everybody. Thank you.”

$133K Increased Profits from 2006 to 2007

“Been using Robin’s plan now for going on three years, and just it’s helping me tremendously to do some things that I didn’t know, because I’m not a marketing person. And now I’m learning to actually apply those marketing principles and actually do things! More importantly, from 2006 to 2007 there was a $133,000.00 increase in gross profit, which I thought was great. This year we’re probably gonna beat that one.”

Marketing Is Your Business!

“I have learned through Robin marketing is what is important to make your business grow. To be able to service your clients correctly, your business has to be healthy. I highly recommend that anyone who is not using Robin’s programs to get into it with both feet and just take everything and move your business in the right direction.”

Get Out There And Sell Managed Services!

“After purchasing Robin’s kits I don’t have to worry about payroll anymore like I used to over the last 14 years, because we have that reoccurring money coming in!”

Gained Focus and Structure

“So why do I like Robin Robins, and why am I happy with the toolkit? First of all, I’ll say she’s changed my life. In the last two years or so that I’ve been with Robin, things have been focused, aligned, and I’m really excited about it, because it’s continued to make it so I move forward in my life. I have everything on a structure, on a schedule and everything in moderation. ”

The best Investment you can possibly make…

“I would like to say that for anyone who is considering extending their business in a way that makes sense, going to Robin’s boot camp is one of the best investments they could possibly make, and partnering up with some of the people who are her associates who have appeared here makes the package that much more worthwhile, and if you would like to extend your business, you have to invest in it, and this is one of the best ones I’ve seen to date. Thank you very much.”

Excellent Boot Camp!

“The boot camp absolutely lived up to the expectations. My head is jam packed with great action ideas. I can’t wait to get home, get all these action items set out, and get to work. It’s been an absolute pleasure to work with Robin and her team to help grow our business. We have grown year over year, and I absolutely tie it back to the great marketing, the great mentorship and friendship that Robin and her staff have provided to me to help me get my business where I want it to go to realize our goals and to be very confident and passionate about where we’re gonna take this over the next several years. So I just wanted to say thank you. Job well done for a first boot camp like this. Absolutely home run out of the park, and I can’t wait for next year.”

It’s Worth Every Cent!

“I’ve flown all the way from Australia to Robin’s boot camp here in Nashville. Is it worth it? It’s worth every cent. The value I’ve got out of the weekend I’m here, the three days, the points in the room, the tips on adding extra value to business and selling a few beers at the bar afterwards and the networking have been worth more than the cost of the course and the flights and accommodation. Thank you.”

It works in the UK

“Before working with Robin our marketing plan was nonexistent.  I would wait for the phone to ring hoping it would be that big customer I was waiting for, but that never happened. I decided to purchase the Toolkit and see what happens..and now after only 2 weeks of owning the program, I already  have 1 new customer and 2 meetings lined up.  Robin you are a star!”

$336,000 in New Business

“Just wanted to say thanks! We haven’t even made it past that Fast Cash Guide and a few of your monthly call ins and have increased our re-occurring managed service contract business by $336,000 per year plus all the additional business that comes with those contracts. Good stuff!”

One Letter = $36,000 per Month

“My real win happened when we were working on the “Bad Date” letter series. As part of that series, you need to have some testimonials. I was sitting down with one of my customers over lunch and asked for his referral for this marketing letter series we were doing. He asked if I had the copy. I told him that I did, but it was really designed for prospects that had not done business with us before. He still insisted on seeing it. So what could I do?! I pushed the “draft” of the first letter across the table, along with the basic overview of the benefits and costs of all plans. After 10 minutes of reading, he looked up at me, smiled and said “We'll take the Platinum Plan for everything”. That’s 230 workstations and 18 servers in all. We are in the process of doing a physical review of all 29 sites involved in his operation (on the clock) to make sure everything is up to our specs for the plan, then we will implement it. That’s a $36,000 per month deal, all because he read one of Robin’s letters, without us even mailing it! With the help of the Toolkits and Managed Services BluePrint we are on track to break One Million this year (and we are a two-man company).”

$290K in Sales in 18 Months

“I got the attention of two really great clients using Robin’s ad. Thanks to Robin’s marketing, I’ve been able to cash in sales of $290K in the last 18 months ALONE.”

"Through a combination of a few good breaks AND the implementation of Robin's marketing tools (which is easy to do by the way if you simply follow the templates!), then not only did we survive through a tough spot, but we were also named CM IT Solutions' Franchise of the Year (out of 120 offices) for 2005 and have since recorded the highest single month revenues in franchise history (thru June 2006 at least)."

"Since joining your program, my consulting revenue is up 201% and my total gross profit from all sales is up 51%. This is hands down the best money I've ever spent on marketing!"

“Before joining Robin’s Master Mind Group, our mailers were only pulling 2, maybe 3 calls at most. After applying the strategies we learned from Robin, our most recent mailer generated 18-20 new calls in just a couple of days.”

“I signed up for Robin’s Master Mind Group and I am very excited about the results. I’m only about 10% into the material, but already I’ve generated over $10,000 in revenue. One of the postcards in the kit has already brought me 5 clients in one week; it’s amazing how well it works. None of my marketing efforts in the past have ever produced this kind of response. Plus the best part of the program is the one-on-one coaching. I would recommend you sign up today because Robin will increase your revenue!”

“Before joining Robin’s Master Mind Group, I was completely relying on word-of-mouth advertising and sales from existing clients to generate revenue; and while that grows a little bit, it’s difficult to scale sales fast that way. I knew I needed a better marketing plan and that’s why I decided to join Robin’s coaching program. Now I’ve got a very professional looking web site, brochure, lead generation offers, and marketing materials that really sell. I’ve definitely seen an increase in the number of new leads and interest from our partners, and have achieved a solid 25% increase in sales. Obviously I’m very happy with the return and the results I’ve received from the program.”

"As a small network support company, we don't have a lot of time or money to spend on marketing so it's critical that we cut through all the marketing fluff and get right to what really works - and that's what Robin gives you. Since we've started using the strategies outlined in the program, our marketing is FINALLY paying off. We took one of the letter templates Robin provided, mailed it to 200 people, and picked up 5 new clients instantly. Another strategy is working like magic to generate new referrals. Without a doubt, her kit was well worth the money spent. Not only has it more than paid for itself, but it's truly encouraged me to keep on marketing."

“Robin’s coaching has proven to be an incredible asset in marketing my business. Any technology company struggling to generate qualified sales leads and new clients would be crazy not to talk to her. Hire her before your competition does!”

"We've had an on-going bet with our investors; if we didn't break the $1 million dollar mark, we had to buy them a bottle of expensive Champagne. If we do more than $1 million, THEY buy the Champagne for us. After a few years of buying the Champagne for them, I finally got serious about marketing and hired Robin to help us. Now I spend all my time doing proposals and rarely have to do any prospecting. As a matter of fact, we’ve had to hire 2 new sales people to handle all of the new leads and customers we have. Needless to say we think that we got tremendous value from working with Robin and now have the ability to think like marketing people instead of IT people. What a difference! This year will be the first year we don't have to buy the Champagne!"

"We had Robin speak at several of our events, hold tele-classes as well as develop and deliver a "Marketing 101" course for our members. She exceeded our expectations and delivered solid, tangible marketing programs for our members. The feedback from the members has consistently been an enthusiastic "two thumbs up” and we have received an overwhelming number of requests from the members to bring her back. Don't hesitate for a moment to hire her. You'll be glad you did."

“When I first saw the program being offered by Robin Robins I was truly skeptical. I saw this program being another in a large group of companies offering guidance and training without substance. Boy was I WRONG!!! This isn’t the typical “become a super salesman” hype! It is actual, specific and detailed direction for you, your sales staff and your company. Our sales and marketing programs are improving on a daily basis. We are becoming more and more effective with our policies and as time goes on we are now seeing a dramatic improvement, not only in initial sales, but a huge increase in client retention and satisfaction. Being shown, directed and reminded of various managerial aspects of my business and also able to discuss those items is priceless. Normally, I would never recommend a coaching program, but I have to say, this one works! If you follow the guidance Robin and her periodic guests provide, you WILL see a marked improvement in your business.”

“Robin Robins has absolutely transformed our company! Her coaching helped me apply the strategies and reinforced the key concepts related to my goals as a Sales Manager. Now I don’t have to spend time making cold calls – our new marketing plan has the phone ringing off the hook with solid leads! Thanks, Robin!!”

“Robin’s coaching and materials are absolutely amazing! So many marketing books and tapes tell you theoretically what you should be doing but leave you high and dry to come up with the words and offers on your own. With her fill-in-the-blank sales letter and marketing templates, I don't have to think…I just pick one of the letters and send it out to my customers and the leads just flow in. If you are a technology company in need of new leads and sales, you'd be crazy not to sign up for her program.”

"Robin has been an invaluable advisor in helping us define our managed services offering. She has developed a cohesive, targeted marketing campaign that gets us to the decision maker fast and significantly shortens the sales cycle. Our goal has been to get our engineers in front of clients as quickly as possible because they are our best sales people. Robin has helped make that happen."

“Robin’s approach is perfect for a computer service firm on a small budget. I signed up for her program and she has consistently delivered more than she promised. After using her tools and advice, our top line revenue is up 18% and bottom line profits are up 120%. I’m 100% convinced that anyone who signs up for this program and takes Robin’s advice will experience the same results. I’m very happy with the results and the services she provides, and will remain a client forever.”

“We have found Robin’s sessions incredibly valuable. Both my marketing manager and I make sure that we attend every one and I can't say enough good things about the program! Robin’s coaching has also been very helpful in developing and selling our managed services program. The marketing copy, strategy, e-mail and web campaigns, and follow up material have been phenomenally successful and we are on schedule to have 90% of our clients on a managed services plan by the end of the year. With Robin’s material, it’s a one call close.”

“Robin really delivered results for us! We had an immediate need for increasing our sales and leads per visitor. Robin provided us with immediate action items to execute without having to invest in additional resources. We instantly saw results. Within 30 days, we were generating an incremental 300 new qualified leads per week, and within 60 days, sales had grown 25% over the previous month. Within 60 days, sales had jumped nearly 50%! I strongly recommend Robin and taking advantage of her creative, high return on investment marketing strategies.”

“Your sessions have been a real eye opener for our company. Just tremendous teaching, workbooks and knowledge on your part. Our marketing strategies have been all wrong for the last 4 years and with this type of training we are now headed in the right direction for obtaining new customers.”

“I consider Robin a dear friend and consult with her often for one main reason: she knows her stuff. If you aren’t sure how to make an impact with your clients or get the return on your marketing dollars that you’re looking for, sign up for Robin’s program and I promise you won’t regret it. I guarantee those talks with finance will be more enjoyable.”

Why should someone sign up for your program? Simple: THEY WILL GET RESULTS. Every single person that has the opportunity to listen to your coaching should make it a mandatory exercise. They will immediately be able to put to use the guidance and tips you give…your product gets results, case closed. Thanks for your help.”

“Robin helped us design our marketing plan to find and begin to build relationships with those businesses we really want as customers. She gave us marketing tools that make sense, are easy to implement, and have the added benefit of fine-tuning our business plan and strategies. With her counsel we came up with a campaign that actually works!”

“Robin is a whiz at formulating strategies to win new clients, win old clients back, and improve a company’s image in a marketplace. She is one of the most incredibly intelligent business people I have ever met and I’m sure she could help you recapture any lost business. Just make arrangements with her to have a phone conversation - you'll see what I mean.”

"We were debating on purchasing the Technology Marketing Toolkit and finally decided to give it a try. Now that we have it, the only disappointment we have is that we waited so long to sign up! The very first marketing template we tested not only paid for the mailing and supplies, but also paid for the entire toolkit investment! If I had one thing to say, it would be "Don't wait. Your competition won't!"

My Iron-Clad, 100% “You-Can’t-Lose”
DOUBLE Guarantee:

I’m so confident that this program will help you increase sales and deliver the results I’m promising that I’ll back it up with a DOUBLE guarantee.

Guarantee #1: 90 Day Trial,
100% Money-Back Guarantee:

I want to give you 90 days to look over this system and see for yourself just how powerful and amazing it is. Listen to the CDs. Read the manuals. Put it to work for YOU. Use it to generate new clients, more referrals, higher profit margins, and to structure and sell managed services. If you are not completely head-over-heels thrilled with the content and the results, I insist that you return it to me for a full, prompt, no-questions asked refund. No hassle, No problems, No payment.

Guarantee #2: Ten Times Your Investment
One Year Guarantee:

If you decide to keep the kit past the first 90 days, you STILL have a full year to use the materials, strategies, and Marketing Piece Makeovers in the Toolkit. If after one year you can show me that you have implemented just 3 out of the hundreds of campaigns included, and that you have used the Marketing Campaign Makeovers and didn’t make back 10 times your investment – that’s over $15,000 in new sales you wouldn’t have made otherwise – just send all of the materials back to my office and I’ll issue you a full and complete refund when we receive it. After all, if the Toolkit doesn’t deliver the results I’m promising, I don’t deserve to keep your money. I will buy it back from you and refund every penny you paid for it. All I ask is that you show me proof that you actually used at least 3 of the strategies outlined in the kit and have used both the Makeover Consultations.

How Much Does This Cost?
3 Reasons Why This Is Actually Free...

In more ways than one, the Technology Marketing Toolkit is FREE.

First, it’s worth pointing out that all you need is one new sale to more than pay for this program; and since you get an entire series of ready-to-go, proven marketing campaigns to help you generate quality referrals, qualified sales leads, up-sell clients onto profitable maintenance contracts and more, you would be hard pressed NOT to make back your investment several times over.

Second, the money you SAVE from bad marketing campaigns alone will exceed your investment in the Toolkit several times over – and that’s not even taking into consideration the aggravation and time you’ll save. The most expensive information in the world is BAD information.

Finally, you will be hard pressed to find any competent marketing agency or consultant who understands your business to develop custom marketing campaigns for under $10,000. And you’ll get all of that plus one-on-one coaching from me, the author, to make absolutely sure you see a sizable increase in your sales and revenue.

With all of that, your investment is only $1,997 which you can pay in 4 easy payments.

As a business owner, you know $1,997 doesn't buy much advertising – heck you’d be lucky if you could run a decent size Yellow Page ad or one direct mail campaign for that. That same small investment will bring you several proven marketing pieces you can use over and over again to generate more sales and higher profit margins for your business.

One Final Word If You Are Still Skeptical

If you’re new to my material, I’m sure you’re a little bit (or maybe a lot) skeptical; and rightfully so. There are so many snake oil salesmen offering the latest get rich quick scams that we all have to be a little bit cautious.

In this letter I’ve done my absolute best to remove all of the risk for one simple reason: I know that once you see how powerful my system is, once you experience the revelations in your business, you’ll become a long-term loyal client. All you need is a willingness to apply it in your business.

Please understand that I am taking a risk on you by offering you a money back, results-based guarantee. You could use up the material, take me up on the coaching calls and makeover coupons, and in the end, still get every penny back. However, I know that most people are good, honest people who just want a proven, honest solution. If that’s you, then please take me up on my offer here today - I guarantee you'll be very glad you did.

Good Sales,

Robin Robins
Chief Marketing Problem Solver
Technology Marketing Tool Kit, Inc.

P.S. Like it or not, making significant increases in sales and profits is NOT about how much you know about the technology you support, the technicians you have working for you, or the number of certifications you have – it has 100% to do with how much you know about marketing.

Even though this shouldn’t be true, unfortunately it is.

That is why I am urging you to give this program an honest try. There is nothing else you could POSSIBLY spend your money or time on that will have a greater, direct impact on your business, your sales, and your personal income than this program.

Robin Robins IT Marketing Toolkit for Computer Consultants | Robin Robins | Technology Marketing Toolkit | IT Sales | Free IT Marketing | Increase IT Sales | IT Marketing Case Study | IT Marketing Articles | Employment | Contact Us

Not sure if the Toolkit is right for you?

Click the “play” button below to hear Bill Metcalf interview Robin on what’s inside the Toolkit, who it’s designed for, and what makes it so powerful.

Click Here To See Answers To The Most Frequently Asked Questions About The Toolkit.

Quick Links:

• Buy now
• Free bonuses
• Testimonials
• Frequently Asked Questions
• The Top 5 Reasons Why
• Money-back guarantee
• Print this page

Have Questions?
or call us at 615-790-5011.