Technology Marketing Minute

A Simple Marketing Strategy That Is Making This Computer Consultant Look Like A Marketing Genius!

By Robin Robins, President, Technology Marketing Toolkit, Inc.
www.technologymarketingtoolkit.com

Did you know there is one single, simple marketing tool that will do it ALL for you: prospecting, lead generation, follow up, referrals, cross selling, and repeat business…

It’s the ONE ingredient to your marketing mix that will positively differentiate you from every other IT consultant, MSP, or service provider in your market or industry…

It will automatically generate referrals, word of mouth advertising, and repeat business like clockwork…

It will put you into the top 10% of all IT companies who secure 80% of ALL the business to be had in their market, city, or industry…

It is a surefire way to become the go-to expert in your city and gain “guru” status…

It’s the ONE ingredient that gets you face-to-face with new prospects FIRST before anyone else has a chance to pitch them and practically forces people to think of YOUR COMPANY when they think “IT Services”...

It’s the ONE thing that will simplify business development and finally deliver the steady consistent stream of new clients, new projects, and profits to your business…

And finally, it should deliver $5 to $6 in sales for every dollar you invest into sending it out.

What is it? A monthly printed newsletter.

Oh I’m not talking about just ANY newsletter. I’m talking about a fun, informative, “can’t wait to see what he’s going to say or do next” SALES LETTER in newsletter clothing.

If you are looking for the “holy grail” of marketing IT services, then get this: a monthly printed newsletter is one of THE most effective, reliable, and proven ways to generate a steady flow of new business, referrals, and repeat business for a technology business.

All too often, IT business owners get completely focused on generating new clients or uncovering new prospects while completely ignoring the overlooked acres of diamonds in their own back yard.

I have had a handful of clients start sending monthly newsletters to their house list and ALL of them have reported back an increase in sales, new clients, more referrals, and a higher conversion of prospects to customers. So far, the average return is $5.50 for every $1 invested. You simply cannot ignore the results.

Read on to see how a newsletter is helping this current Platinum Master Mind Member of mine, David Wolf, revolutionize the way he attracts clients and increases sales…

“Hi Robin, I just wanted to give you some feedback on how well the newsletter template you provide us every month is working. We have been told that it looks professional and clients think I’m a marketing genius! Thanks!

Here’s a sample comment from one of my clients who is a CPA that refers lots of business our way: “Very timely newsletter article on myspace.com with the recent events! Good job and good insight.”

The last newsletter had the Spring Tune-Up Special offer you suggested on it and we’ve already scheduled 3 so far. That’s paid for the mailing! I must admit I thought newsletters were outdated due to the rise of e-mail and the Internet, but you have changed my perspective. Instead of getting lost in the spam, it arrives on their desk and they are reading it. Think about it, aren’t we all getting less snail mail today? Everyone is sending out electronic stuff so “real” mail does have an impact. One last comment — we print our newsletter in FULL color on a Xerox Phaser printer. Not only do we save money, BUT we use it as a selling point. People think we had it professionally printed. We have sold 2 printers just on the print “sample” they see every month — our newsletter!

Again, thanks for your help. You’re worth every penny!”

David Wolf, President, Just Solutions

Now, I have some news that may be good or bad depending on who you are…

If you are the type of person that takes action…that doesn’t cry and moan about how “unfair” life is…that is serious about growing your business into a real money-making machine…if you aren’t satisfied with a mediocre income…and if you are correctly focusing your energy, goals, and resources on working ON your business, this will be GREAT news.

If you are the type of person that allows your business to limp along year after year barely making enough money to pay the bills…if you are constantly giving yourself “get off easy” excuses like I don’t have the time to work on my business…or if you think that rich people are evil and that having money corrupts, then this will be some very BAD news.

The news is this: I can give you THE formula for implementing a newsletter marketing system in your business that will drive sales, repeat business, and referrals through the roof. It’s just one small part of the Technology Marketing Tool Kit system I offer.

If you are the first type of person I described – a true “do-er”, this is great news and you should click here now to get a copy of the Technology Marketing Tool Kit and start claiming the rewards that are yours simply for the asking.

If you are the latter, this is BAD news because I can virtually guarantee that there is at least ONE person in your market area that is a do-er. And if THEY get their hands on this information, you will end up extinct or at very least living off the scraps they don’t want.

If you don’t want that to happen, click here now to get a copy of the Technology Marketing Tool Kit and save your business from extinction.